M&C Saatchi Berlin, Berlin Follow Update

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  • Berlin 10178
  • Germany
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Askania Uhren AG - Uhrenmanufaktur aus Berlin - "Made Of Berlin 1" - M&C Saatchi Berlin

  • Made Of Berlin 1
  • Askania Uhren AG - Uhrenmanufaktur aus Berlin
  • Askania AG
  • M&C Saatchi Berlin
  • Germany
  • Askania Chronographs- A Product of Berlin
Product CategoryWatches
Date of First Broadcast/PublicationOctober 15, 2012
Media TypePrint
Creative Director Jan Lucas
Art Director Amer Khaled
Chief Creative Officer Bjoern Bremer
Copywriter Giacomo Nuti
Account Supervisor Dominik Tiemann

Story

Askania Chronographs - A Product of Berlin

Askania Chronographs are part of Berlin. An integral part of the manufacturing tradition of the 19th Century, which made the East Prussian capital into one of the cities of the industrial revolution – and a symbol of modern lifestyle.

Many years ago, Askania emerged as the leading manufacturer of precision aviation instruments and chronographs. Today, Askania watches are inspired by a long history, but still reflect the modern creativity of Berlin in its elegant design.

The amalgamation of yesterday and today is brought to life by this campaign.