M&C Saatchi Berlin, Berlin

  • Oranienburgerstr. 5a
  • Berlin 10178
  • Germany
  • Phone: (0)30 616 579-0
  • Fax: (0)30 616 579-20
  • Country Phone Code: 49

Maschine - “Buttons”

Native Instruments


TitleButtons
AgencyM&C Saatchi Berlin
AdvertiserNative Instruments
BrandMaschine
Product CategoryComputer Software & Multimedia Productions
Campaign NameKick A** Colors
Country of ProductionGermany
Date of First Broadcast/PublicationOctober 15, 2012
Media TypePrint
Creative Director Jan Lucas
Art Director Amer Khaled
Chief Creative Officer Bjoern Bremer
Copywriter Robert Hall
Copywriter Giacomo Nuti
Account Supervisor Bori Toth

Story

KICK A** COLORS

Based in Berlin and LA, Native Instruments is a leading manufacturer of software and hardware for computer-based audio production.

Their most notable products include the world-famous DJ software Traktor and the groove production box Maschine.

Maschine's new color-able pads are very revolutionary and iconic for creating music. Thus they are at the center of the campaign.

Three minimal and bold motives that speak straight to the heart and mind of the Maschine lovers.