Maschine - “Buttons”
|Agency||M&C Saatchi Berlin|
|Advertiser||Native Instruments |
|Product Category||Computer Software & Multimedia Productions|
|Campaign Name||Kick A** Colors|
|Country of Production||Germany|
|Date of First Broadcast/Publication||October 15, 2012|
|Chief Creative Officer
KICK A** COLORS
Based in Berlin and LA, Native Instruments is a leading manufacturer of software and hardware for computer-based audio production.
Their most notable products include the world-famous DJ software Traktor and the groove production box Maschine.
Maschine's new color-able pads are very revolutionary and iconic for creating music. Thus they are at the center of the campaign.
Three minimal and bold motives that speak straight to the heart and mind of the Maschine lovers.