M&C Saatchi Berlin, Berlin Follow Update

  • Münzstr. 21-23
  • Berlin 10178
  • Germany
  • Phone: (+49) (0)30 609 6000-0
  • Fax: (+49) (0)30 609 6000-20

Maschine - "Buttons" - M&C Saatchi Berlin

  • Buttons
  • Maschine
  • Native Instruments
  • M&C Saatchi Berlin
  • Germany
  • Kick A** Colors
Product CategoryComputer Software & Multimedia Productions
Date of First Broadcast/PublicationOctober 15, 2012
Media TypePrint
Creative Director Jan Lucas
Art Director Amer Khaled
Chief Creative Officer Bjoern Bremer
Copywriter Robert Hall
Copywriter Giacomo Nuti
Account Supervisor Bori Toth



Based in Berlin and LA, Native Instruments is a leading manufacturer of software and hardware for computer-based audio production.

Their most notable products include the world-famous DJ software Traktor and the groove production box Maschine.

Maschine’s new color-able pads are very revolutionary and iconic for creating music. Thus they are at the center of the campaign.

Three minimal and bold motives that speak straight to the heart and mind of the Maschine lovers.