M&C Saatchi Berlin Creative Work

Title "Buttons"
Agency M&C Saatchi Berlin
Campaign Kick A** Colors
Advertiser Native Instruments
Brand Maschine
Date of First Broadcast/Publication 10/2012
Business Sector Computer Software & Multimedia Productions


Based in Berlin and LA, Native Instruments is a leading manufacturer of software and hardware for computer-based audio production.

Their most notable products include the world-famous DJ software Traktor and the groove production box Maschine.

Maschine’s new color-able pads are very revolutionary and iconic for creating music. Thus they are at the center of the campaign.

Three minimal and bold motives that speak straight to the heart and mind of the Maschine lovers. 

Media Type Print
Creative Director Mr. Jan Lucas
Art Director Amer Khaled
Chief Creative Officer Bjoern Bremer
Copywriter Robert Hall
Copywriter Giacomo Nuti
Account Supervisor Bori Toth

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