Asterix Group, San Francisco Follow Update

  • 156 2nd Street
  • San Francisco, California 94105
  • United States
  • Phone: (+1) 415.261.7808

Sonoma - "Knotty + Nice" - Asterix Group

  • Knotty + Nice
  • Sonoma
  • Sonoma County Vintners + Sonoma County Winegrowers
  • Asterix Group
  • United States
  • We are Sonoma County
Product CategoryWines, Champagnes
Date of First Broadcast/PublicationNovember 16, 2012
Media TypeMagazine
Creative / Art Direction Matt Valine
Copywriter Matt Walsh
We are Sonoma County


San Francisco-based agency Asterix Group ( has launched a campaign to market Sonoma County as a world-class wine region. The campaign was developed as part of a shared marketing partnership of Sonoma County Vintners, Sonoma County Winegrape Commission, and Sonoma County Tourism Bureau. 

The advertising showcases the diversity of the Sonoma County wine region and draws upon the heritage, history and contrasts that happily set it apart from other wine regions. 

The series kicks-off with ‘We are Knotty. We are Nice. We are Sonoma County.’ The ads feature an eye-catching vertical design highlighting the contrasts in Sonoma County in winemaking and grapegrowing to inform consumers in a compelling way. Like Sonoma County, itself the ads depict a genuine, independent, snappy and warm character.