Asterix Group, San Francisco Follow Update

  • 156 2nd Street
  • San Francisco, California 94105
  • United States
  • Phone: (+1) 415.261.7808

Sonoma - "We Are Sonoma County" - Asterix Group

  • We Are Sonoma County
  • Sonoma
  • Sonoma County Vintners + Sonoma County Winegrowers
  • Asterix Group
  • United States
  • We are Sonoma County
Product CategoryWines, Champagnes
Date of First Broadcast/Publication2014
Media TypeMagazine
We Are Sonoma County

Story

Asterix Group helped Sonoma County transform to a recognized world-class wine region full of diverse experiences. A joint effort of three organizations - Tourism, Vintners and Winegrowers – the business vision is to impact consumer attitude and behavior, in wine sales and visits.

We are delivering the brand message through a national consumer and trade campaign, now entering its second year. For the first time the region has developed a brand represented consistently through all channels. Now audiences understand what Sonoma County represents and all it has to offer.