Asterix Group helped Sonoma County transform to a recognized world-class wine region full of diverse experiences. A joint effort of three organizations - Tourism, Vintners and Winegrowers – the business vision is to impact consumer attitude and behavior, in wine sales and visits.
We are delivering the brand message through a national consumer and trade campaign, now entering its second year. For the first time the region has developed a brand represented consistently through all channels. Now audiences understand what Sonoma County represents and all it has to offer.