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Visit Santa Barbara - "Visit Santa Barbara Brand Refresh" - Asterix Group

  • Visit Santa Barbara Brand Refresh
  • Visit Santa Barbara
  • Visit Santa Barbara
  • Asterix Group
  • United States
  • Visit Santa Barbara
Product CategoryDestinations (Countries & Places)
More Informationhttp://www.santabarbaraca.com
Date of First Broadcast/Publication2014
Media TypePrint
Art Director Ilona Wall
Visit Santa Barbara

Story

Asterix Group created a new visual identity for Visit Santa Barbara. The result is contemporary, evokes the meaning of Santa Barbara and is unique in the California market. The new identity was then extended across Visit Santa Barbara's advertising, website, collateral and promotions throughout the country. 

Problem

Santa Barbara is a romantic California Coastal community. As a travel destination, their name and identity had become difficult to understand and outdated in style. In anticipation of adopting a new name, Santa Barbara Conference & Visitors Bureau and Film Commission sought to reinvigorate its brand identity.

 

 

Result

Asterix Group's inspiration for meeting this challenge came from our visual research of Santa Barbara itself – its mission architecture, wrought iron, local signage, and even gardens, flowers and palms. We sought to build on the organizational strategy and the defined attributes – passionate, approachable, collaborative and strategic. 

Drawing on these influences and the new name, we implemented a visual strategy to simplify and modernize. The challenge was functional and creative – a logo that incorporates the new name, is flexible and works with various lines of business and a visual representation that stands out and gets noticed.

The result is contemporary, evokes the meaning of Santa Barbara and is unique in the California market. The new identity was then extended across Visit Santa Barbara's advertising, website, collateral and promotions throughout the country.