Nando's South Africa (a flame grilled peri peri chicken franchise) briefed us to promote two large meals for people to share during the festive season when families and friends spend time together.

To show the benefit of the meals, we used a simple insight: no one should have to eat alone at Christmas, New Year's Eve, etc.

The creative execution was born from the events of 2011 – a year with major political uprisings and the end of many autocratic leaders. We focused on Robert Mugabe as the last dictator standing.

Using our rendition of the iconic 1968 track, "Those were the days" by Mary Hopkin, we tell the story of Robert Mugabe's happier days. He recalls the good times spent with fellow tyrants who have now either died or have been dispossessed of power.

In the end, it is only Mugabe who sits at his big dining room table - all alone with no friends. 

Due to pressure from militant pro-Mugabe groups in Zimbabwe, the TV ad was pulled withing a few days of flighting.