FRED & FARID GROUP, Paris Follow Update

  • 22 rue de la Victoire
  • Paris 75009
  • France
  • Phone: (+33) 1 81 51 50 00
  • Fax: (+33) 1 81 51 50 01

Wrangler - "Coco White Flare (Flare 1)" - FRED & FARID PARIS

  • Coco White Flare (Flare 1)
  • Wrangler
  • VF Corporation
  • FRED & FARID PARIS
  • France
  • Flare
Product CategoryClothing
MarketEurope
Date of First Broadcast/PublicationJuly 2, 2008
Media TypePrint
Awards Cannes Lions International Festival of Creativity, 2009 (Grand Prix Campaign) for Clothing, Footwear & Accessories
Executive Creative Director Fred & Farid
Advertiser's Supervisor Giorgio Presca
We are animals

Concept

In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. ‘We Are Animals’ developed by FFL Paris (Fred & Farid) for Wrangler, is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.