FRED & FARID GROUP, Paris 
- 22 rue de la Victoire
- Paris 75009
- France
- Phone: 1 81 51 50 00
- Fax: 1 81 51 50 01
- Country Phone Code: 33
- Website: www.fredfarid.com
- Email: contact@fredfarid.com
In partnership with:
McVitie's - “But...”
United Biscuits| Title | But... |
| Tagline | They're English but they're good |
| Agency | FRED & FARID GROUP |
| Advertiser | United Biscuits |
| Brand | McVitie's |
| Product Category | Biscuits, Bread, Crispbread |
| Campaign Name | But... |
| Market | France |
| Country of Production | France |
| Date of First Broadcast/Publication | June 2, 2009 |
| Media Type | Television |
| Length | 50 Seconds |
| Awards | The New York Festivals International Advertising Awards in All Media, 2010 (Silver) for Foods Epica, 2009 (Gold) for Food |
| Creative Director | Fred & Farid |
| Art Director | Laurent Leccia |
| Art Director | Thomas Raillard |
| Copywriter | Fred & Farid |
| Copywriter | Laurent Leccia |
| Copywriter | Thomas Raillard |
| Director | Trevor Cornish |
| Agency Producer | Alexandra Marik |
| Agency Producer | Robin Accard |
| Production Company | Spy Films |
| Production Company | Stink |