FRED & FARID GROUP, Paris Follow Update

  • 22 rue de la Victoire
  • Paris 75009
  • France
  • Phone: (+33) 1 81 51 50 00
  • Fax: (+33) 1 81 51 50 01

Wrangler - "Dakota 2 (Flare 18)" - FRED & FARID PARIS

  • Dakota 2 (Flare 18)
  • Wrangler
  • VF Corporation
  • France
  • Flare
Product CategoryClothing
Date of First Broadcast/PublicationJuly 2, 2008
Media TypePrint
Awards Epica Awards, 2009 (Gold) for Clothing & Fabrics
Cannes Lions International Festival of Creativity, 2009 (Grand Prix Campaign) for Clothing, Footwear & Accessories
Grand Prix de la Publicité Presse Magazine, 2009 (Mention) for Fashion
Executive Creative Director Fred & Farid
Advertiser's Supervisor Giorgio Presca
We are animals


In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it. ‘We Are Animals’ developed by FFL Paris (Fred & Farid) for Wrangler, is more than a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion. Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.