FRED & FARID GROUP Creative Work

TitleSam (B)
Agency
Campaign "Only the Brave"
Advertiser L'Oréal
Brand Diesel
Business Sector Perfumes
Story The spots are set in a context that is halfway between Fight Club and an epic narrative. They portray the paths of men who show the capacity, that is in fact in each and every one of us, to be himself, to make his own choices, to decide on his own path, and to write his own destiny. Each film is an invitation to listen your heart, to live your ideals, to realize your dreams...
Philosophy The objective was to find a new fragrance language that could be immediately appropriated: the determination, the inner force that lives in each and every one of us when we decide to be the maker of our own life, the writer of our own destiny. It was also necessary for this new fragrance to be totally differentiated from territories already captured and tarnished by competitors.
Problem A new masculine fragrance, "Only The Brave", to attract a wider male target in Diesel's brand portfolio.<
Media Type Television
Production Company
Production Company Flynn
Music Guem
Creative Director
Art Director
Art Director
Art Director
Art Director
Copywriter
Director
Account Supervisor
Account Supervisor
Account Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor

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