It consits of a series of vignettes in locations that correspond to the environment of each star. The objective is to demonstrate that many small things creat something extraordinary. It shows the power of a small ac: if one donates $2 via a simple click on MASSIVEGOOD every time one purchases a travel service, one is able to make a difference to those thousands affected by diseases such as HIV/AIDS, malaria and tuberculosis.
The film created by the independent agency FRED & FARID PARIS, working with TBWA\ Paris for the launch of MASSIVEGOOD, is an illustration of how several simple acts add up resulting in a great change.
The Millennium Foundation for Innovative Finance for Health is an independent, non-profit Swiss organization, established in November 2008 in order to create new ways to finance health systems in low- and middle-income countries.
Unitaid was created in September 2006 to further explore the idea of raising money through new mechanisms to help fund the annual $10 billion needed to combat HIV/AIDS, tuberculosis and malaria, improve maternal health and reduce child mortality the three main health-related millennium development Goals. Unitaid is a global health partnership to contribute to scaling up access to treatment for HIV/AIDS, tuberculosis and malaria, primarily for people in low-income countries, on the basis of micro contributions on airline tickets, either obligatory (tax) or voluntary.