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Quechua - "We All Need Warmth" - FRED & FARID PARIS

  • We All Need Warmth
  • Quechua
  • Quechua
  • FRED & FARID PARIS
  • France
  • We All Need Warmth
Product CategorySportswear
LanguageFrench
Media TypeTelevision & Cinema
Awards Epica Awards, 2011 (Gold) for Clothing & Fabrics
Production Company Irene
Creative Director Fred & Farid
Art Director Julien Boulard
Art Director Fred & Farid
Copywriter Fred & Farid
Director François Alaux
Director Hervé de Crécy
Editor Vincent Staropoli
We all need warmth

Concept

As an illustration of the signature 'Mountain Hardware', finding its inspiration in the mountain, the idea of the film is to stage the primary quality of the fleece vests from Quechua : Warmth. It shows a total harmony between men, nature and animals and demonstrates that we all need warmth.