FRED & FARID GROUP Creative Work

Title "We All Need Warmth"
Title (original language) "On a tous besoin de chaleur"
Campaign We All Need Warmth
Advertiser Quechua
Brand Quechua
Business Sector Sportswear

As an illustration of the signature 'Mountain Hardware', finding its inspiration in the mountain, the idea of the film is to stage the primary quality of the fleece vests from Quechua : Warmth. It shows a total harmony between men, nature and animals and demonstrates that we all need warmth. 

Tagline We all need warmth
Tagline (original language) On a tous besoin de chaleur
Media Type Television & Cinema
Production Company Irene
Creative Director Fred & Farid
Art Director Mr. Julien Boulard
Art Director Fred & Farid
Copywriter Fred & Farid
Director François Alaux
Director Mr. Hervé de Crécy
Editor Vincent Staropoli

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