FRED & FARID GROUP Creative Work

TitleWe All Need Warmth
Title (original language)On a tous besoin de chaleur
Agency
Campaign We All Need Warmth
Advertiser Quechua
Brand Quechua
Business Sector Sportswear
LanguageFrench
Tagline We all need warmth
Tagline (original language) On a tous besoin de chaleur
Philosophy

As an illustration of the signature 'Mountain Hardware', finding its inspiration in the mountain, the idea of the film is to stage the primary quality of the fleece vests from Quechua : Warmth. It shows a total harmony between men, nature and animals and demonstrates that we all need warmth. 

Media Type Television & Cinema
Production Company
Creative Director
Art Director
Art Director
Copywriter
Director
Director
Editor

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