FRED & FARID GROUP, Paris 
- 22 rue de la Victoire
- Paris 75009
- France
- Phone: 1 81 51 50 00
- Fax: 1 81 51 50 01
- Country Phone Code: 33
- Website: www.fredfarid.com
- Email: contact@fredfarid.com
In partnership with:
Quechua - “We All Need Warmth”
Quechua| Title | We All Need Warmth |
| Tagline | We all need warmth |
| Agency | FRED & FARID GROUP |
| Advertiser | Quechua |
| Brand | Quechua |
| Product Category | Sportswear |
| Campaign Name | We All Need Warmth |
| Country of Production | France |
| Language | Français |
| Media Type | Television & Cinema |
| Awards | Epica, 2011 (Gold) for Clothing & Fabrics |
| Creative Director | Fred & Farid |
| Art Director | Julien Boulard |
| Art Director | Fred & Farid |
| Copywriter | Fred & Farid |
| Director | François Alaux |
| Director | Hervé de Crécy |
| Production Company | Irene |
Concept
As an illustration of the signature 'Mountain Hardware', finding its inspiration in the mountain, the idea of the film is to stage the primary quality of the fleece vests from Quechua : Warmth. It shows a total harmony between men, nature and animals and demonstrates that we all need warmth.