FRED & FARID GROUP Paris, France Advertising / Full Service / Integrated

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FRED & FARID GROUP Creative Work

Title "Pigeon"
Agency FRED & FARID PARIS
Campaign STATISTICS
Advertiser Cadbury Schweppes plc
Brand Orangina
Date of First Broadcast/Publication 3/2013
Business Sector Soft Drinks, Tonics
LanguageEnglish
Story

An Orangina drinker and a non-organina drinker find themselves beside each other waiting for the same bus. A pigeon lurks overhead. The non-Orangina drinker is shouting furiously on her phone and is completely unaware of the irritation she is creating. The pigeon choses to poo all over the woman - the one not drinking orangina.

Philosophy

You live a better life if you drink orangina.

Result

Proof of the idea that Orangina drinkers live better lives summed up in a funny quip-"Organina drinkers attacked by the wicked pigeon - 0%".

Tagline Stay alive, drink orangina
Media Type Television & Cinema
Length47 seconds
Production Company Wanda Paris
Creative Director Fred & Farid
Art Director Mr. Rolando Cordova
Art Director Mr. Gian Carlo Lanfranco
Copywriter Fred & Farid
Copywriter Mr. Gian Carlo Lanfranco
Copywriter Mr. Rolando Cordova
Director Mr. The Glue Society (Gary Freedman)
Producer Sandrine Lima
Agency Submission Contact Mr. Karim Naceur
Account Supervisor Mr. Hugues Pietrini
Account Supervisor Mr. Stanislas de Parcevaux
Account Supervisor Ms. Florence Burtin
Post Production Elise Dutartre
Agency Supervisor Mr. Mehdi Benali
Agency Supervisor Ms. Hélène Camus
Agency Supervisor Ms. Olivia Courbon

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