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Orangina - “Statistics 1”

Cadbury Schweppes plc


TitleStatistics 1
TaglineStay alive, drink orangina
AgencyFRED & FARID GROUP
AdvertiserCadbury Schweppes plc
BrandOrangina
Product CategorySoft Drinks, Tonics
Campaign NameSTATISTICS
Country of ProductionFrance
LanguageEnglish
Date of First Broadcast/PublicationMarch 15, 2013
Media TypePrint
Length47 Seconds
Creative Director Fred & Farid
Art Director Dan Northcote-Smith
Art Director Volker Gehr
Art Director Nick Moss
Copywriter Dan Northcote-Smith
Copywriter Nick Moss
Account Supervisor Hugues Pietrini
Account Supervisor Stanislas de Parcevaux
Account Supervisor Florence Burtin
Account Supervisor Hugues Pietrini
Account Supervisor Stanislas de Parcevaux
Account Supervisor Florence Burtin
Photographer Rankin
Art Buyer Carmela Guiragossian
Agency Supervisor Mehdi Benali
Agency Supervisor Hélène Camus
Agency Supervisor Olivia Courbon

Concept

You live a better life if you drink orangina.

Result

Proof of the idea that Orangina drinkers live better lives summed up in a funny quip-"Organina drinkers attacked by the wicked pigeon - 0%".