June 6, 2013
In March 2007 the Citroën C4 Picasso revolutionised the world of MPVs.
With its revolutionary design, outstanding cabin comfort and enormous windscreen, it introduced a new automotive concept: the “Visiospace”.
Now, six years later, Citroën is once again taking up the challenge to reinvent the MPV segment.
This time it is launching a model with incredible architecture, simple aesthetics, a loft-inspired interior and, above all, onboard technology connected to the world: the “Technospace”.
In 2007 Citroën designed the most open-to-the-world MPV.
In 2013 Citroën is launching the first MPV that brings the whole world on board.
The real world, through the car’s large windscreen and spacious interior. And the virtual world, through its touch screen, connected services and broad array of additional equipment.
The H agency is also taking on a new challenge, that of creating an advertising campaign with the same sense of spectacle and emotion as the launch campaign for the first Citroën C4 Picasso and the “Light Bulb” film.
The film shows astronauts approaching Earth. Suddenly, one of them touches Earth with his hand and together they fold the planet in two, then in four, and, finally, into a spectacular piece of origami revealing the new Citroën C4 Picasso.
Created by NE-O with no special effects, transformations or 3D, the film shows that with all its new technologies the Citroën C4 Picasso brings the whole world on board.