Agency Profile

» word friendly version

Happiness Brussels, Bruxelles

  • Brazilielaan 3 Avenue du Brésil
  • Bruxelles 1000
  • Belgium
  • Phone: (+32) 02 400 15 30
  • Fax: (+32) 02 673 94 81

Philosophy & Competitive Advantages

ABOUT STRATEGY

To have an idea that’s right, we make sure the creative strategy is right.
We don’t write strategic books for the sake of writing books. Nor create ideas just because they are cool. Good strategic thinking is like the perfect rush towards the goal.
You can’t help but score.


RETURN ON IDEA

Ideas are at the heart of everything we do. They make the difference for your brands.

For your business. We want your ideas to trigger emotions that trigger business.
Like you, we want to achieve the best ‘Return on Idea” as possible.
And take our share of accountability. We set clear communication objectives and measure them daily where we can.In order to go ahead as planned. Or correct where necessary.
We are willing to be paid accordingly.


EVERYTHING IS MEDIA

Brands should not, at all costs, abandon traditional media. They should at all costs abandon traditional thinking.
As the audience’s behaviour and media-consumption changes, the whole historical advertising concept changes.
“New media” are getting old.
“Old media” are to be used in a new way.
New “new media” have to invented. And reinvented.
All this within the simple vision that today ‘Everything Is Media’.

"Everyone is Media"

As social media take the power, the public takes the power.
People are less and less into believing what brands say about themselves. More and more into believing what peers say about a brand.
The public become the most powerful new opinion-makers of your brand.
The way you connect (or not) with them in their own eco-system will be decisive for the future of your brand.
The “narration” of communication and ideas has completely changed.
What worked before, does no longer work out there.


ABOUT WORKING RELATIONSHIPS

When the right people work on the right project at the right time, it’s a win-win situation for sure. And this is why our experienced Senior Management stays involved until the concept is approved. A Brand Leader acts as your single point of contact for whenever, whatever and wherever you want to communicate. And a dedicated Traffic Manager organises the agency into the most effective configuration to develop and implement the project. What we mean is: clients don’t have to take on juniors when they need seniors. Or visa versa.


ABOUT PEOPLE

We only work with the best. Both inside and outside the agency walls. For the simple reason that in a people’s business, people make the difference. We are not linked to a communication group that forces us to take ‘in house services’ even if they are not exactly what the client needs. We can and will choose the best people for the job, time and again.


ABOUT HAPPINESS

We do everything to make our people happy. Because happy people make great work. And great work is what makes people happy. 

Trade Organizations

Association of Communication Companies (ex Belgian Association of Advertising Agencies) (Belgium)

Personnel

Number of Employees: 45
Karen Corrigan
CEO - Strategy&Concept Director
Phone: (+32) 02 200 15 34
karen@happiness-brussels.com

Campaigns

  • Advertiser: Lexus
  • Brand: Lexus
  • Name: Art Is Motion
  • Advertiser: Action Against Hunger / Action Contre la Faim
  • Brand: Action Against Hunger
  • Name: Give Your Calories
  • Advertiser: Truvo
  • Brand: goldenpage.be
  • Name: The Break Up
  • Advertiser: Happiness Brussels
  • Brand: Happiness Brussels
  • Name: Gift A Stranger
  • Advertiser: Toyota Motor Corporation
  • Brand: Toyota
  • Name: What's behind you
  • Advertiser: Coalition To Restore Coastal Louisiana
  • Brand: Coalition To Restore Coastal Louisiana
  • Name: Oil & Water Do Not Mix
  • Advertiser: DVV Insurances
  • Brand: DVV
  • Name: Epic Fall
  • Advertiser: Toyota Motor Corporation
  • Brand: Toyota
  • Name: Toyota Aygo Car Dance Party
  • Advertiser: Pimkie
  • Brand: Pimkie
  • Name: Pimkie Color Forecast
  • Advertiser: EOS
  • Brand: EOS
  • Name: Talking Tree
  • Advertiser: O.V.K. vzw
  • Brand: OVK
  • Name: The Safest New Year
  • Advertiser: OVK-PEVR (Parents of Child Road Victims)
  • Brand: OVK-PEVR (Parents of Child Road Victims)
  • Name: Let It Ring
  • Advertiser: Toyota Motor Corporation
  • Brand: Toyota
  • Name: Toyota Protect what's behind you
  • Advertiser: Coalition to Restore Coastal Louisiana
  • Brand: CRCL
  • Name: Oil & Water Do Not Mix
  • Advertiser: Toyota Motor Corporation
  • Brand: Toyota iQ
  • Name: Toyota iQ Font
  • Advertiser: Happiness Brussels
  • Brand: Happiness Brussels
  • Name: Comic Sans Destroyer
  • Advertiser: Ouders van Verongelukte Kinderen (Parents of child road victims)
  • Brand: SAVE
  • Name: Crash
  • Advertiser: Toyota Motor Corporation
  • Brand: Toyota iQ
  • Name: Toyota iQ Street View
  • Advertiser: Brandwondenstichting (Belgian Burn Foundation)
  • Brand: Brandwondenstichting
  • Name: Burning man
  • Advertiser: OVK-PEVR (Parents of Child Road Victims)
  • Brand: OVK-PEVR
  • Name: Don't text and die
  • Advertiser: Happiness Brussels
  • Brand: Happiness Brussels
  • Name: Comic Sans Destroyer
  • Advertiser: Toyota Motor Corporation
  • Brand: Toyota
  • Name: Aygo Car Dance Party
  • Advertiser: Ouders van Verongelukte Kinderen (Parents of child road victims)
  • Brand: Ouders Van Verongelukte Kinderen
  • Name: Parents of Child Road Victims: Slow Down
  • Advertiser: Sanoma Magazines
  • Brand: Feeling
  • Name: Take Your Pleasure Seriously - Sanoma
  • Advertiser: Ouders van Verongelukte Kinderen (Parents of child road victims)
  • Brand: OVK
  • Name: To kids the road looks different - OVK

Awards

award Distinction Category Brand Year
Webby Award Winner Retail Pimkie 2013
Cannes Lions International Festival of Creativity Bronze Lion Campaign Public Health & Safety OVK-PEVR 2013
Cannes Lions International Festival of Creativity Bronze Lion Campaign Public Health & Safety OVK-PEVR 2013
Cannes Lions International Festival of Creativity Bronze Lion Campaign Public Health & Safety OVK-PEVR 2013
Cannes Lions International Festival of Creativity Silver Lion Short Format Internet Film Toyota GT86 2013
Cannes Lions International Festival of Creativity Silver Lion Cars & Automotive Services Toyota iQ 2012
Cannes Lions International Festival of Creativity Silver Lion Transit Toyota iQ 2012
Cannes Lions International Festival of Creativity Silver Lion Three or More different and separate elements for the same concept Toyota iQ 2012
Cannes Lions International Festival of Creativity Silver Lion Automotive Products & Services Toyota iQ 2012
Cannes Lions International Festival of Creativity Silver Lion Cars & Automotive Services Toyota iQ 2012
Eurobest Bronze Best Use of Digital Media Toyota iQ 2012
Eurobest Silver Cars & Automotive Services Toyota iQ 2012
Eurobest Bronze Cars & Automotive Services Toyota iQ 2012
Eurobest Gold Cars & Automotive Services Toyota iQ 2012
Eurobest Silver Integrated Toyota iQ 2012
Eurobest Bronze Cars & Automotive Services Toyota iQ 2012
Eurobest Bronze Exhibitions & Live Events Toyota 2012
Eurobest Bronze Best Use or Integration of Gaming and/or Digital Media Toyota iQ 2012
Eurobest Grand Prix Digitally Led Integrated Campaigns Toyota iQ 2012
Young Director Award 1st Prize WebFilm – Non Europe DVV 2012
ACT Responsible Tributes OVK 2010
Cannes Lions International Festival of Creativity Bronze Lion Direct Response Digital: e-commerce, online advertising, brand awareness & social media Toyota 2010
Cannes Lions International Festival of Creativity Grand Prix Typography Toyota 2010
Cannes Lions International Festival of Creativity Bronze Lion Cars & automotive services Toyota 2010
Epica Awards Gold Graphic Design Toyota 2010
Eurobest Bronze Publications & Media Eos Magazine 2010
Eurobest Gold Best Use of Social Media Marketing Eos Magazine 2010
Eurobest Bronze Publications & Media Eos Magazine 2010
Eurobest Bronze Best Use of Digital Media in a Promotional Campaign Eos Magazine 2010
Eurobest Bronze Traffic Building Eos Magazine 2010
London International Awards - LIA Gold Use of Typography Toyota 2010
ACT Responsible Tributes SAVE 2009
Cannes Lions International Festival of Creativity Silver Lion Email Marketing, including E-Cards OVK 2009
Cannes Lions International Festival of Creativity Gold Lion Cars & Automotive Services Toyota 2009
Cannes Lions International Festival of Creativity Gold Lion Use of Mixed Media Toyota 2009
Cannes Lions International Festival of Creativity Silver Lion Best Use of Other Digital Media including mobile devices OVK 2009
Cannes Lions International Festival of Creativity Gold Lion Best Use of Digital Media in a Promotional Campaign OVK 2009
Cannes Lions International Festival of Creativity Gold Lion Charities, Public Health & Safety & Public Awareness Messages OVK 2009
Cannes Lions International Festival of Creativity Gold Lion Direct Response Mobile Marketing OVK 2009
Eurobest Gold Interactive Film OVK 2009
Eurobest Silver Public Health & Safety, Public Awareness Messages & Charities Ovk/Parents Of Child Road Victims 2009
Eurobest Bronze Interactive Tools Toyota 2009
Eurobest Grand Prix Interactive Campaigns Toyota 2009
Eurobest Silver Cars & Automotive Services Toyota 2009
Eurobest Silver Best New Product Launch/Re-Launch Toyota 2009
Eurobest Silver Cars & Automotive Services Toyota 2009
Eurobest Gold Traffic Building Toyota 2009
Eurobest Gold Self Promotion Toyota 2009
Eurobest Gold Charities, Public Health & Safety & Public Awareness Messages OVK 2009
Eurobest Gold Charities, Public Health & Safety & Public Awareness Messages OVK 2009
Eurobest Gold Direct Response Digital OVK 2009
Eurobest Silver Viral Marketing & Email Advertising, E-cards etc. OVK 2009
Eurobest Silver Mobile Phone Advertising, PDAs, etc OVK 2009
Eurobest Gold Interactive Campaigns OVK 2009
Eurobest Silver Best Use of Digital Media OVK 2009
Eurobest Bronze Charities, Public Health & Safety & Public Awareness Messages OVK 2009
International Car Advertising Film Festival / SATCAR, Festival International du Film Publicitaire Automobile Bronze Interactive Tools Toyota 2009
International Car Advertising Film Festival / SATCAR, Festival International du Film Publicitaire Automobile Grand Prix Interactive Campaigns Toyota 2009
International Car Advertising Film Festival / SATCAR, Festival International du Film Publicitaire Automobile Silver Public Health & Safety, Public Awareness Messages & Charities Ovk/Parents Of Child Road Victims 2009
International Car Advertising Film Festival / SATCAR, Festival International du Film Publicitaire Automobile Gold Interactive Film OVK 2009
ACT Responsible Tributes OVK 2008
ACT Responsible Tributes OVK 2008
ACT Responsible Tributes OVK 2008
Eurobest Eurobest Bronze Best Integrated Promotional Campaign Toyota 2008
Eurobest Eurobest Silver Cars & Automotive Services Toyota 2008
Eurobest Eurobest Silver Traffic Building Toyota 2008
Eurobest Eurobest Silver Cars & Automotive Services Toyota 2008
Eurobest Eurobest Silver Viral Advertising: Email Advertising incl. E-cards OVK 2007
Eurobest Eurobest Silver Campaign Public Health & Safety, Public Awareness & Charities OVK 2007
Eurobest Eurobest Silver Campaign Public Health & Safety, Public Awareness & Charities OVK 2007
Eurobest Eurobest Silver Campaign Public Health & Safety, Public Awareness & Charities OVK 2007

Clients

Advertiser Brand Business Sector Type of Work since
Beiersdorf AG NIVEA
BKCP Bank / Banque BKCP Bank / Banque
Daoust Daoust
EOS EOS
Eucerin Eucerin
Feeling Feeling
Hansaplast Hansaplast
Labello Labello
Lexus Lexus
OVK-PEVR OVK-PEVR
Pimkie Pimkie
Schweppes Schweppes
Sleepy Sleepy
Toyota Motor Corporation Toyota Motor Corporation
TUC TUC
VTV VTV
Yellow Pages Yellow Pages