Lexus engaged Squeaky with an opportunity to launch a huge initiative focused on the general market. Squeaky unveiled a brand new interactive experience showcasing the new Lexus CT 200h.
We wanted the site to be both engaging and informational so visitors to the site are encouraged to explore the luxury hybrid via 360-degree exterior/interior views, customizable colors, and interactive hotspots showcasing the vehicle's innovative features. From there they can configure their own vehicle, find a dealer, or dig deeper into the car's technical specs.
Next, visitors can browse the Studio for photos and videos. But rather than implement a typical navigation system, we wanted to make browsing it feel more like a driving experience. So we did. The end result allows visitors to browse content along the y-axis, creating a feeling of movement while they peruse Lexus CT photos and videos.
In order to achieve this flawlessly, Flash was to be used. However, this posed a problem for viewing on Apple mobile devices.