New York Live Arts - “New York Live Arts Website”
New York Live Arts
|Title||New York Live Arts Website|
|Agency||Squeaky Wheel Media|
|Advertiser||New York Live Arts|
|Brand||New York Live Arts|
|Product Category||Cinemas & Theatres|
|Campaign Name||New York Live Arts|
|Country of Production||United States|
|Date of First Broadcast/Publication||August 15, 2011|
|Media Type||Case Study|
||ADDY Awards - New York, 2012 (Silver) for Websites, Consumer HTML/Other|
New York Live Arts is committed to redefining and revitalizing dance, both in the U.S. and globally. They came to Squeaky aspiring to establish a site with a new look and feel that still remained true to their artistic vision. Squeaky created a site that lives up to New York Live Arts' values and shares its goals, keeping excellence, innovation and leadership in mind.
We developed a user-friendly site, which captures the same dynamic and immersive quality one gets from a New York Live Arts performance. Evoking passion and movement, the landing page introduces audiences to NYLA with a video from a featured artist. Users are also able to ealisy access pertinent information, view biographies of dancers and purchase tickets online,
The challenge for the New York Live Arts site was to create a platform where users could experience first-hand the intimacy of the performances while having access to the latest news and event information.
The newly re-engineered site is streamlined and easily navigable, allowing visitors to conveniently access the latest information about both current and future events, membership opportunities, programs and awareness about the dance community.
To create further engagement, Squeaky implemented an interactive catalogue where visitors can quickly access videos and images of past performances along with artist interviews.