Squeaky Wheel Media, New York

  • 640 West 28th Street 6th floor
  • New York, New York 10001
  • United States
  • Phone: 212 994-5270
  • Fax: 212 994-5271
  • Country Phone Code: 1

New York Live Arts - “New York Live Arts Website”

New York Live Arts


TitleNew York Live Arts Website
AgencySqueaky Wheel Media
AdvertiserNew York Live Arts
BrandNew York Live Arts
Product CategoryCinemas & Theatres
Campaign NameNew York Live Arts
More Informationhttp://www.newyorklivearts.org
Country of ProductionUnited States
LanguageEnglish
Date of First Broadcast/PublicationAugust 15, 2011
Media TypeCase Study
Awards ADDY Awards - New York, 2012 (Silver) for Websites, Consumer HTML/Other
Creative Director Imelda Suriato

Story

New York Live Arts is committed to redefining and revitalizing dance, both in the U.S. and globally. They came to Squeaky aspiring to establish a site with a new look and feel that still remained true to their artistic vision. Squeaky created a site that lives up to New York Live Arts' values and shares its goals, keeping excellence, innovation and leadership in mind.

Concept

We developed a user-friendly site, which captures the same dynamic and immersive quality one gets from a New York Live Arts performance. Evoking passion and movement, the landing page introduces audiences to NYLA with a video from a featured artist. Users are also able to ealisy access pertinent information, view biographies of dancers and purchase tickets online,


Problem

The challenge for the New York Live Arts site was to create a platform where users could experience first-hand the intimacy of the performances while having access to the latest news and event information.

Result

The newly re-engineered site is streamlined and easily navigable, allowing visitors to conveniently access the latest information about both current and future events, membership opportunities, programs and awareness about the dance community.

To create further engagement, Squeaky implemented an interactive catalogue where visitors can quickly access videos and images of past performances along with artist interviews.