Squeaky Wheel Media, New York 
- 640 West 28th Street 6th floor
- New York, New York 10001
- United States
- Phone: 212 994-5270
- Fax: 212 994-5271
- Country Phone Code: 1
- Website: www.squeaky.com
- Email: lou@squeaky.com
Lexus - “Vida Lexus”
Lexus
| Title | Vida Lexus |
| Tagline | Lexus, cars, luxury, interactive |
| Agency | Squeaky Wheel Media |
| Advertiser | Lexus |
| Brand | Lexus |
| Product Category | Cars |
| Campaign Name | Vida Lexus |
| More Information | http://www.vidalexus.com/ |
| Country of Production | United States |
| Date of First Broadcast/Publication | October 22, 2009 |
| Media Type | Case Study |
Story
The Lexus brand is synonymous with a luxurious lifestyle. In celebrating this concept we wanted to create a site in which the car takes a backseat to the engaging content and experience.
Concept
The Lexus brand is synonymous with a luxurious lifestyle. In celebrating this concept we wanted to create a site in which the car takes a backseat to the engaging content and experience.
Problem
The goal was to take the spotlight off of the cars and create a luxurious lifestyle guide, positioning Lexus as an authority on the life of luxury while speaking to their visitors' dreams and aspirations of achieving luxury in their own lives. Additionally, Lexus's goal was to widen their target demographic.
Result
We launched Vida Lexus, a bilingual portal that allows users to browse Life's Luxuries including featured vehicles, events and lifestyle articles. The site provides a deeper look into the life of luxury that we all strive to embrace. The user can easily view the site in both English and Spanish, thus engaging a larger demographic to experience the brand.