Squeaky Wheel Media, New York
- 640 West 28th Street 6th floor
- New York, New York 10001
- United States
- Phone: 212 994-5270
- Fax: 212 994-5271
- Country Phone Code: 1
- Website: www.squeaky.com
- Email: lou@squeaky.com
Revlon - “Revlon”
Revlon Consumer Products Corporation
| Title | Revlon |
| Tagline | Revlon, cosmetics, makeup, luxury, interactive |
| Agency | Squeaky Wheel Media |
| Advertiser | Revlon Consumer Products Corporation |
| Brand | Revlon |
| Product Category | Cosmetics, Beauty Products & Perfumes |
| Campaign Name | Revlon |
| More Information | http://www.revlon.com |
| Country of Production | United States |
| Language | English |
| Date of First Broadcast/Publication | March 12, 2010 |
| Media Type | Case Study |
| Awards | Pixel Awards, 2010 (People's Champ) for Beauty/Cosmetics W3 Awards / The W³ Awards, 2010 (Best in Show) for Beauty/Cosmetics |
Story
Revlon is an industry-leading cosmetics brand synonymous with modern glamour. Revlon approached Squeaky asking us to reposition their iconic brand with an all new web presence.
Concept
Through a dynamic, engaging web experience, Squeaky sought to reengage Revlon's audience, thus deepening brand-consumer loyalty.
Problem
Squeaky was given the task of reestablishing Revlon's web presence. Our goal was to increase end-user participation while reestablishing Revlon as an industry-leading brand.
Result
With the relaunch of Revlon.com, Squeaky developed an industry-leading site that created an engaging experience for end-users featuring a TAAZ virtual makeover and videos. The website went on to receive five prestigious web awards as well as garnered notable press.
Squeaky then developed a Revlon Facebook presence complete with design and implementation. With a strong communication strategy, notable campaigns geared towards philanthropy such as Revlon Run/Walk and strong product promotions/contests we have been able to grow a large community on Facebook, channeling important dialogue and feedback for Revlon.
