Revlon - “Revlon”
Revlon Consumer Products Corporation
|Tagline||Revlon, cosmetics, makeup, luxury, interactive|
|Agency||Squeaky Wheel Media|
|Advertiser||Revlon Consumer Products Corporation|
|Product Category||Cosmetics, Beauty Products & Perfumes|
|Country of Production||United States|
|Date of First Broadcast/Publication||March 12, 2010|
|Media Type||Case Study|
||Pixel Awards, 2010 (People's Champ) for Beauty/Cosmetics|
W3 Awards / The W³ Awards, 2010 (Best in Show) for Beauty/Cosmetics
Revlon is an industry-leading cosmetics brand synonymous with modern glamour. Revlon approached Squeaky asking us to reposition their iconic brand with an all new web presence.
Through a dynamic, engaging web experience, Squeaky sought to reengage Revlon's audience, thus deepening brand-consumer loyalty.
Squeaky was given the task of reestablishing Revlon's web presence. Our goal was to increase end-user participation while reestablishing Revlon as an industry-leading brand.
With the relaunch of Revlon.com, Squeaky developed an industry-leading site that created an engaging experience for end-users featuring a TAAZ virtual makeover and videos. The website went on to receive five prestigious web awards as well as garnered notable press.
Squeaky then developed a Revlon Facebook presence complete with design and implementation. With a strong communication strategy, notable campaigns geared towards philanthropy such as Revlon Run/Walk and strong product promotions/contests we have been able to grow a large community on Facebook, channeling important dialogue and feedback for Revlon.