Revlon - “Revlon”

Revlon Consumer Products Corporation


TitleRevlon
TaglineRevlon, cosmetics, makeup, luxury, interactive
AgencySqueaky Wheel Media
AdvertiserRevlon Consumer Products Corporation
BrandRevlon
Product CategoryCosmetics, Beauty Products & Perfumes
Campaign NameRevlon
More Informationhttp://www.revlon.com
Country of ProductionUnited States
LanguageEnglish
Date of First Broadcast/PublicationMarch 12, 2010
Media TypeCase Study
Awards Pixel Awards, 2010 (People's Champ) for Beauty/Cosmetics
W3 Awards / The W³ Awards, 2010 (Best in Show) for Beauty/Cosmetics

Story

Revlon is an industry-leading cosmetics brand synonymous with modern glamour. Revlon approached Squeaky asking us to reposition their iconic brand with an all new web presence.

Concept

Through a dynamic, engaging web experience, Squeaky sought to reengage Revlon's audience, thus deepening brand-consumer loyalty.


Problem

Squeaky was given the task of reestablishing Revlon's web presence. Our goal was to increase end-user participation while reestablishing Revlon as an industry-leading brand.

Result

With the relaunch of Revlon.com, Squeaky developed an industry-leading site that created an engaging experience for end-users featuring a TAAZ virtual makeover and videos. The website went on to receive five prestigious web awards as well as garnered notable press. 

Squeaky then developed a Revlon Facebook presence complete with design and implementation. With a strong communication strategy, notable campaigns geared towards philanthropy such as Revlon Run/Walk and strong product promotions/contests we have been able to grow a large community on Facebook, channeling important dialogue and feedback for Revlon.