In addition to a complete redesign of their current site, Almay requested we build a new Content Management System, allowing them to seamlessly manage the site after launch.
Squeaky implemented new features including an easy-to-use top navigation bar, allowing visitors to easily find what they are looking for. Squeaky also developed a brand-new Buzz section dedicated to providing visitors with information about new Almay products and highlighting Almay's award-winning and best-selling items. From here, visitors can also access Brand Ambassador pages to find out more about celebrities like Kate Hudson as well as learn about her favorite Almay products.
A video section was also created allowing visitors can find 'Get the Look' videos, as well as TV spots and behind-the-scenes videos, immersing them in the brand and educating them on different ways to use Almay's products.
The end product was a seamless experience built using Sitecore-giving Almay's internal team a robust Content Management System from which they can easily update content.