For Almay's redesign, our goal was to create an engaging and effortless experience for their audience. 

For Almay’s redesign, our goal was to create an engaging and effortless experience for their audience.

In addition to a complete redesign of their current site, Almay requested we build a new Content Management System, allowing them to seamlessly manage the site after launch.

Squeaky implemented new features including an easy-to-use top navigation bar, allowing visitors to easily find what they are looking for. Squeaky also developed a brand-new Buzz section dedicated to providing visitors with information about new Almay products and highlighting Almay's award-winning and best-selling items. From here, visitors can also access Brand Ambassador pages to find out more about celebrities like Kate Hudson as well as learn about her favorite Almay products.

A video section was also created allowing visitors can find 'Get the Look' videos, as well as TV spots and behind-the-scenes videos, immersing them in the brand and educating them on different ways to use Almay's products.

The end product was a seamless experience built using Sitecore-giving Almay's internal team a robust Content Management System from which they can easily update content.