Wellpet - “Holistic Select”
|Agency||Squeaky Wheel Media|
|Product Category||Pet Food, Pet Care Products & Services|
|Campaign Name||Holistic Select|
|Country of Production||United States|
|Media Type||Web Site|
||W3 Awards / The W³ Awards, 2010 (Silver) for Consumer Goods|
With Holistic Select, we established an all-new web presence and were able to position Holistic Select as the go-to resource for pet education, nutrition and product information.
We designed and developed a user-friendly experience that allows visitors to easily browse the product offerings, nutrition information and find the recipe that best meets their pets’ needs.
Wellpet caters to a diverse audience of pet lovers. In order to position itself as the leading go-to brand for pet food, Wellpet needed an engaging site that presented products to its customers as well as provided a plaform for users to share information.
As pet owners, we knew that the pet-loving community was huge so we created a communal experience, integrated user-generated content, community features and established social media platforms. All of these features invite visitors to further engage with the brand and each other.