Squeaky Wheel Media, New York
- 640 West 28th Street 6th floor
- New York, New York 10001
- United States
- Phone: 212 994-5270
- Fax: 212 994-5271
- Country Phone Code: 1
- Website: www.squeaky.com
- Email: lou@squeaky.com
Wellpet - “Holistic Select”
Wellpet
| Title | Holistic Select |
| Agency | Squeaky Wheel Media |
| Advertiser | Wellpet |
| Brand | Wellpet |
| Product Category | Pet Food, Pet Care Products & Services |
| Campaign Name | Holistic Select |
| Country of Production | United States |
| Language | English |
| Media Type | Web Site |
| Awards | W3 Awards / The W³ Awards, 2010 (Silver) for Consumer Goods |
Story
With Holistic Select, we established an all-new web presence and were able to position Holistic Select as the go-to resource for pet education, nutrition and product information.
Concept
We designed and developed a user-friendly experience that allows visitors to easily browse the product offerings, nutrition information and find the recipe that best meets their pets’ needs.
Problem
Wellpet caters to a diverse audience of pet lovers. In order to position itself as the leading go-to brand for pet food, Wellpet needed an engaging site that presented products to its customers as well as provided a plaform for users to share information.
Result
As pet owners, we knew that the pet-loving community was huge so we created a communal experience, integrated user-generated content, community features and established social media platforms. All of these features invite visitors to further engage with the brand and each other.
