Squeaky Wheel Media, New York

  • 640 West 28th Street 6th floor
  • New York, New York 10001
  • United States
  • Phone: 212 994-5270
  • Fax: 212 994-5271
  • Country Phone Code: 1

Wellpet - “Holistic Select”

Wellpet


TitleHolistic Select
AgencySqueaky Wheel Media
AdvertiserWellpet
BrandWellpet
Product CategoryPet Food, Pet Care Products & Services
Campaign NameHolistic Select
Country of ProductionUnited States
LanguageEnglish
Media TypeWeb Site
Awards W3 Awards / The W³ Awards, 2010 (Silver) for Consumer Goods

Story

With Holistic Select, we established an all-new web presence and were able to position Holistic Select as the go-to resource for pet education, nutrition and product information. 

Concept

We designed and developed a user-friendly experience that allows visitors to easily browse the product offerings, nutrition information and find the recipe that best meets their pets’ needs. 

Problem

Wellpet caters to a diverse audience of pet lovers. In order to position itself as the leading go-to brand for pet food, Wellpet needed an engaging site that presented products to its customers as well as provided a plaform for users to share information.

Result

As pet owners, we knew that the pet-loving community was huge so we created a communal experience, integrated user-generated content, community features and established social media platforms. All of these features invite visitors to further engage with the brand and each other.