Lexus - “Luxury Awaits”
|Agency||Squeaky Wheel Media|
|Campaign Name||Luxury Awaits|
|Country of Production||United States|
|Media Type||Web Site|
The Luxury Awaits site provides Lexus the ability to resonate with their audience on a more personal level through lifestyle content.
We started by implementing the Lifestyle section which allows visitors to browse various articles about everything from food to vacation hotspots. Next we created the Access Granted section to give visitors an inside look at upcoming and past Lexus events. Photos from these events can also be accessed by heading over to the Gallery.
Our goal was to expand Lexus's brand identity and position the brand as a go-to source for all things luxury.
By taking the spotlight off of the cars and creating a luxurious lifestyle guide, the site positions Lexus as an authority on the life of luxury and speaks to their visitors' dreams and aspirations of achieving luxury in their own lives.