R/GA, London Follow Update

  • 151 Rosebery Ave
  • London EC1R 4AB
  • United Kingdom
  • Phone: 020 7071 3300

BNP - "We Are Tennis" - R/GA

  • We Are Tennis
  • BNP
  • BNP Paribas
  • R/GA
  • United Kingdom
  • We Are Tennis
Product CategoryBanking, Finance, Law & Insurance
Media TypeInteractive
Awards Cannes Lions International Festival of Creativity, 2011 (Silver Lion) for Corporate Information
Executive Creative Director James Temple
Associate Creative Director Andy Cutbill
Art Director Sam Dallyn
Copywriter Andy Cutbill

Concept

For the die-hard tennis fan, there wasn’t a place to go for all things tennis. As the world’s #1 tennis sponsor, BNP Paribas wanted to create the ultimate tennis destination for fans. We created We Are Tennis, a site that covers every aspect of the game. Fans get the latest news, coverage at all levels of play: juniors, amateurs, charity events, and the senior tour. Live scores and the most recent match results are posted in real time. Fans also vote on their pick for the top tennis players, along with dynamic tweets pulled into the site.