R/GA London, United Kingdom Full Service Digital Agency


R/GA Creative Work

Title "We Are Tennis"
Agency R/GA
Campaign We Are Tennis
Advertiser BNP Paribas
Brand BNP
Business Sector Banking, Finance, Law & Insurance

For the die-hard tennis fan, there wasn’t a place to go for all things tennis. As the world’s #1 tennis sponsor, BNP Paribas wanted to create the ultimate tennis destination for fans. We created We Are Tennis, a site that covers every aspect of the game. Fans get the latest news, coverage at all levels of play: juniors, amateurs, charity events, and the senior tour. Live scores and the most recent match results are posted in real time. Fans also vote on their pick for the top tennis players, along with dynamic tweets pulled into the site.

Media Type Interactive
Executive Creative Director Mr. James Temple
Associate Creative Director Mr. Andy Cutbill
Art Director Mr. Sam Dallyn
Copywriter Mr. Andy Cutbill

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