R/GA Honored As Interactive Agency of the Year at One Show Interactive
May 10, 2013
Takes home 15 awards for diverse set of client work
New York, NY May 10, 2013—R/GA, The Agency for the Digital Age®, is pleased to announce that is has been named Interactive Agency of the Year at the 2013 One Show Interactive Awards. In its inaugural year, the award was given to R/GA because of the agency’s 15 total Pencil Awards, including Best in Show for Nike+ FuelBand, along with three gold, three silver, and eight merit Pencils for a diverse set of work spanning three global offices and five different clients including Nike, Getty Images, Google, Ray-Ban, and the musical artist Adam Tensta.
Of the 15 awards, five were presented for the newly launched user experience/user interaction category, including three Gold Pencils for Getty Images Watermark Project, Nike+ FuelBand, and One Nike. Led by veteran R/GAer Tim Allen, VP, ECD, Global Head of Experience Design, the team consists of 90 international designers who are creating intuitive, engaging experiences and interfaces that consumers want to visit, use, and return to.
“It’s an honor to be so heavily awarded at this year’s One Show Interactive and affirms R/GA’s dedication to building unique and exciting experiences for our clients,” said Bob Greenberg, Founder, Chairman and CEO. “The diverse set of wins is a testament to R/GA’s new agency model and ability to produce industry-leading work from all corners of the globe.”
R/GA was chosen as Interactive Agency of the Year from a competitive field of nearly 900 individual agencies worldwide. The honor was determined by a point system in which Best in Show, Gold, Silver, Bronze, and Merit Pencils were each weighted accordingly and aggregated for a point total.
R/GA’s winning campaigns included Nike+ FuelBand (R/GA New York), a groundbreaking device and metric that for the first time allows athletes to measure and compare performance no matter what activities they’re engaged in; Getty Images Watermark Project (R/GA London), which transformed the client’s ubiquitous watermark into something useful; One Nike (R/GA New York), a site that unifies more than 70 Nike brands, commerce, and social properties, and makes them accessible across device platforms; Ray-Ban Ambermatic (R/GA Stockholm), a photo app that lets users see the world through Ray-Ban’s Ambermatic lenses; Google Wallet Pop Up (R/GA New York), a motion-graphic commercial for the Google Wallet, which makes a complex technology feel human; and Adam Tensta One Copy Song (R/GA New York), which introduced a new way of thinking about digital music—as a premium, intimate experience—to an audience conditioned to think of it as cheap and disposable.
RGA’s success at this year’s One Show Interactive awards is the result of a collaborative effort between its incredible client base and the talent, dedication, and perseverance of its employees around the world.