SapientNitro Asia Pacific, Singapore 
- Air View Building, #02-01 Peck Seah Street
- Singapore 079305
- Singapore
- Phone: 6671 4933
- Fax: 6225 7025
- Country Phone Code: 65
- Website: www.sapientnitro.com
- Email: [email protected]
Earphone Bully - “Earphone Bully ”
Earphone Bully
| Title | Earphone Bully |
| Tagline | EARPHONE BULLY ASKS “WHAT ARE YOU GONNA DO ABOUT IT?” |
| Agency | SapientNitro Asia Pacific |
| Advertiser | Earphone Bully |
| Brand | Earphone Bully |
| Product Category | Public Safety, Health & Hygiene |
| Campaign Name | Earphone Bully |
| Country of Production | Australia |
| Date of First Broadcast/Publication | April 1, 2012 |
| Media Type | Web Site |
| Awards | Cannes Lions International Festival of Creativity, 2012 (Radio Lions) for Craft, Best use of Music and / or Sound Design |
| Executive Creative Director | James Burchill |
| Executive Creative Director | Nancy Hartley |
| Creative Director | Cristian Staal |
| Creative Director | Ralphie Barnett |
| Copywriter | Ralph Van Dijk |
| Copywriter | Marianne Harvey |
| Director | Ralph Van Dijk |
| Producer | Lisa Lepore |
| Producer | Melissa Ashman |
| Account Manager | Melissa Sealey |
| Music | Earphone Bully |
| Audio Engineer | Michael Bates |
Story
With the current generation welded to their earphones, a new innovation in the fight against bullying launched. Earphone Bully uses 3D sound to put you in the shoes of a silent victim, then prompts people to speak up and do something about it.
It's not just a question for bully victims, it's a question for society as a whole. And the one thing people can do to force action, is to speak up and talk about a problem that has long been suffered in silence.
Concept
The website, earphonebully.org prepares kids for schoolyard bullies in a safe environment; gives people simple ways to speak up; and builds empathy in parents and bystanders. It’s also freely available for any anti-bully organisation to use.