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Earphone Bully - "Earphone Bully " - SapientNitro Asia Pacific

  • Earphone Bully
  • Earphone Bully
  • Earphone Bully
  • SapientNitro Asia Pacific
  • Australia
  • Earphone Bully
Product CategoryPublic Safety, Health & Hygiene
Date of First Broadcast/PublicationApril 1, 2012
Media TypeWeb Site
Awards Cannes Lions International Festival of Creativity, 2012 (Radio Lions) for Craft, Best use of Music and / or Sound Design
Executive Creative Director James Burchill
Executive Creative Director Nancy Hartley
Creative Director Cristian Staal
Creative Director Ralphie Barnett
Copywriter Ralph Van Dijk
Copywriter Marianne Harvey
Director Ralph Van Dijk
Producer Lisa Lepore
Producer Melissa Ashman
Account Manager Melissa Sealey
Music Earphone Bully
Audio Engineer Michael Bates

Story

With the current generation welded to their earphones, a new innovation in the fight against bullying launched. Earphone Bully uses 3D sound to put you in the shoes of a silent victim, then prompts people to speak up and do something about it.

It's not just a question for bully victims, it's a question for society as a whole. And the one thing people can do to force action, is to speak up and talk about a problem that has long been suffered in silence. 


Concept

The website, earphonebully.org prepares kids for schoolyard bullies in a safe environment; gives people simple ways to speak up; and builds empathy in parents and bystanders. It’s also freely available for any anti-bully organisation to use. 

Result

For more information please visit the live site

www.earphonebully.org