SapientNitro Appoints Sushobhan Mukherjee as VP of Strategy for Asia Pacific

SINGAPORE – August 28, 2012 – SapientNitro, part of Sapient (NASDAQ:SAPE), today announced the hire of Sushobhan Mukherjee as vice president, strategy for Asia Pacific, a new position. Based in Singapore, he will help expand the company’s strategic capabilities and thought leadership across SapientNitro’s offices in the Asia-Pacific region, including Australia, China, India and Singapore.

An award-winning veteran marketing strategist, Mukherjee has more than 20 years of experience in nurturing and understanding brands acquired at agencies including R/GA, JWT, and Publicis. He reports to senior vice president Dr. Christian Oversohl.

“With his well rounded marketing experience across cultures, agencies and brands, Sushobhan was a great choice for this role,” said Oversohl. “Sushobhan will help clients create innovative brand experiences through insightful understanding of consumer behaviour and emotions, leveraging SapientNitro's connected capabilities across the communications and commerce continuum. This appointment represents a critical piece in our APAC growth strategy.”

Mukherjee has worked across the marketing spectrum -- from research to strategy to brand management -- at top agencies and across cultures. His holistic experiences have shaped his customer-centric, integrated approach to marketing brands. He brings to the role a solid understanding of the digital world and a connected approach rooted in his experience in connections planning. His approach has been based on creating communications that change behaviour, not merely attitudes.

"Consumers across Asia Pacific are embracing digital to change their lives fundamentally. Brands and consumers are now fellow travellers in a journey mediated by devices, interactions and platforms,” said Mukherjee. “SapientNitro is best positioned to help clients understand and navigate this fantastic journey, which is why I am excited to be here."

Mukherjee’s recognitions include Gold at The Appies 2010 and Gold at 2010 Advertising & Marketing Effectiveness, New York, a Grand Effie in 2009, and a Jay Chiat Gold. He blogs for Forbes India and contributes regularly to Pragati, a journal published by the think tank, Takshashila Institution.

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation

SapientNitro Earns Gold Cannes Radio Lions Award for Earphone Bully at 59th Annual Cannes Festival of Creativity

CANNES, France – June 21, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE), has won a Gold Radio Lions award for Earphone Bully, an anti-bullying interactive experience for kids, at the Cannes Lions 58th International Festival of Creativity. Earphone Bully took the gold award in the “Best Use of Music and/or Sound Design” category. The Cannes Festival of Creativity is the most prestigious international advertising and creativity showcase, drawing more than 34,000 entries from all over the world.

Earphone Bully, created by SapientNitro, encourages children to speak up against bullying by reaching them through a familiar and personal channel. For a generation glued to their earphones, Earphone Bully puts the listener in the shoes of a silent victim, prompting them to take action to stop bullying.

The website (http://www.earphonebully.org/) pushes beyond traditional radio and utilizes 3D digital sound for maximum emotional impact. The audio track, delivered by SapientNitro in partnership with radio specialist Eardrum Australia, prepares kids for schoolyard bullies through an interactive experience that promotes empathy and understanding for bystanders, parents and bullies themselves.

SapientNitro developed Earphone Bully in consultation with an anti-bullying professional. It can be easily customized by organizations anywhere in the world to add their local support. In addition, Earphone Bully knows over 500 names, so when it is shared with others, it will personalize the experience using a friend’s name.

Ralph Barnett, Creative Director, Australia, at SapientNitro, said: “Earphone Bully employs 3D digital sound through headphones, enabled in mobile and web, which is where the audience is found these days. It’s a great example of work that makes a difference, through its emotional power as much as its understanding of technology, to connect its audience with a powerful experience in a relevant medium.”

Remember, bullies get away with it when no-one talks, so the one thing you can do is speak up! Tell your friends, spread the word and most importantly, encourage people to take a stance against bullying - with Earphone Bully.

Entry: http://www.canneslions.com/work/2012/radio/entry.cfm?entryid=27672&award=99&order=0&direction=1

Credits:
Director: Ralph van Dijk
Executive Creative Director: Nancy Hartley
Producer: Lisa Lepore (Eardrum)
Producer: Melissa Ashman
Associate Creative Director/Art Director: Ralph Barnett
Associate Creative Director/Art Director: Cristian Staal
Senior Copywriter: Marianna Harvey
Digital Creative: Thomas Marcusson
Digital Creative: Dan Treichel
Sound: Michael Bates
Digital Project Manager: Mark McCarthy
Editor: Chad Twentyman
Designer: Derek Leong
Account Manager: Melissa Sealey

View all the winners and the nominees of Cannes Lions Awards here: http://www.canneslions.com/work

About the Festival
The Cannes Lions International Festival of Creativity is the world's biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 34,000 entries from in excess of 87 countries are showcased and judged at the Festival. Winners receive the highly coveted Lion trophy, presented at four award ceremonies throughout the week.

About SapientNitro

SapientNitro, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce and the technology that binds them, we influence customer behaviour across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Singapore Airlines, Target and Vodafone through our operations in North America, Europe and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

SapientNitro Elevates Barnett and Staal to Key Creative Leadership Roles

BRISBANE, 15 JUNE 2012: SapientNitro, part of Sapient (NASDAQ: SAPE), today announced that Ralph Barnett and Cristian Staal will assume creative leadership of the Brisbane office. The duo will ensure high standards of creative excellence and connected thinking for some of Australia’s leading marketers, including Tourism Queensland, RACQ, and Mantra.

Barnett and Staal have been part of the SapientNitro family for five years, during which they have been among the most awarded creatives in the industry, including winning a Grand Prix Cannes Lion for their “Best Job in the World” campaign for Tourism Queensland. They will report to worldwide chief creative officer Gaston Legorburu.

“Ralph and Cristian are brilliant idea engineers, skilled at blending creativity with technology seamlessly and with natural flair,” added Legorburu. “Our industry today not only requires talent that can produce great advertising spots, but that is comfortable telling great brand stories across integrated customer experiences. Ralph and Cristian are equally comfortable in traditional and digital realms, always starting with customer insight.”

Paul Bennett, managing director, Australia, for SapientNitro, added: “As we’ve expanded our Australia business beyond traditional advertising and strengthened our capabilities in digital marketing and technology, we are confident that Ralph and Cristian’s leadership in Brisbane will build on our momentum. Ralph and Cristian are adept at applying cross-channel, holistic thinking to connect consumers and brands in new ways, and we look forward to seeing their magic come to life for clients.”

The change comes as five-year creative co-heads James Burchill and Nancy Hartley are leaving SapientNitro to pursue other interests. Legorburu thanked the departing duo for their contribution to the growth and success of the Brisbane business, and looks forward to working more closely with Ralph and Cristian.

For more information please contact:

Samantha Tannous, Relativity Communications 0416 104 033

Paul Bennett, National Managing Director, SapientNitro 0403046404

David LaBar, Corporate Communications, SapientNitro 1 646 456 4505

ABOUT SAPIENTNITRO

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.

SapientNitro and Earphone Bully Take Action and Speak Up To Bullying

SYDNEY – May 23, 2012 – SapientNitro, part of Sapient (NASDAQ: SAPE), announced today the launch of Earphone Bully, an interactive experience preparing kids for school bullies and giving people simple ways to speak up to bullying.

With the current generation glued to their earphones, the recently launched website uses 3D sound to put you in the shoes of a silent victim, prompting people to take action. This interactive experience is about empathy and understanding for bystanders, parents and bullies themselves.

SapientNitro developed this experience in consultation with an anti-bullying professional and can be easily customized by organizations anywhere in the world to add their local support. In addition, Earphone Bully knows over 500 names, so when you share it with others, it will personalize the experience using your friend's name.

Plug in to Earphone Bully: http://www.earphonebully.org/

About SapientNitro

SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Chrysler, Citi, The Coca-Cola Company, Lufthansa®, Target and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.

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Sapient is a registered service mark of Sapient Corporation.