|Title||"Come Back Ferrorama Estrela Toys"|
|Campaign||Come Back Ferrorama|
Develop a project to relaunch Ferrorama, a very successful toy train made by Estrela and discountinued in the 80's.
- 1,230 pre-reserved toys on the website.
- Product was sold out one month after release.
- Project was featured three times on Twitter Brazil, trendy topics.
- More than 600 thousand views on the website, without paid media.
- Mentioned in TV shows, big Magazines, newspapers, and radio stations.
|Tagline||Come Back Ferrorama|