DDB Latina Coconut Grove, United States Advertising / Full Service / Integrated


DDB Latina Creative Work

Title "Come Back Ferrorama Estrela Toys"
Agency DDB Latina
Campaign Come Back Ferrorama
Advertiser Estela Toys
Brand Ferrorama
Business Sector Others

Develop a project to relaunch Ferrorama, a very successful toy train made by Estrela and discountinued in the 80's.


- 1,230 pre-reserved toys on the website.

- Product was sold out one month after release.

- Project was featured three times on Twitter Brazil, trendy topics.

- More than 600 thousand views on the website, without paid media. 

- Mentioned in TV shows, big Magazines, newspapers, and radio stations.


Tagline Come Back Ferrorama
Media Type Interactive

Recent Work