DDB Latina, Coconut Grove Follow Update

  • 2601 S Bayshore Dr 4th Floor
  • Coconut Grove, Florida 33133
  • United States
  • Phone: (+1) 305-341-2555
  • Fax: (+1) 305-446-5636

Ferrorama - "Come Back Ferrorama Estrela Toys" - DDB Latina

  • Come Back Ferrorama Estrela Toys
  • Ferrorama
  • Estela Toys
  • DDB Latina
  • Brazil
  • Come Back Ferrorama
Product CategoryOthers
Media TypeInteractive

Problem

Develop a project to relaunch Ferrorama, a very successful toy train made by Estrela and discountinued in the 80's.

Result

- 1,230 pre-reserved toys on the website.

- Product was sold out one month after release.

- Project was featured three times on Twitter Brazil, trendy topics.

- More than 600 thousand views on the website, without paid media. 

- Mentioned in TV shows, big Magazines, newspapers, and radio stations.