DDB Latina, Coconut Grove

  • 2601 S Bayshore Dr 4th Floor
  • Coconut Grove, Florida 33133
  • United States
  • Phone: 305-341-2555
  • Fax: 305-446-5636
  • Country Phone Code: 1

Ferrorama - “Come Back Ferrorama Estrela Toys”

Estela Toys


TitleCome Back Ferrorama Estrela Toys
TaglineCome Back Ferrorama
AgencyDDB Latina
AdvertiserEstela Toys
BrandFerrorama
Product CategoryOthers
Campaign NameCome Back Ferrorama
Country of ProductionBrazil
Media TypeInteractive

Problem

Develop a project to relaunch Ferrorama, a very successful toy train made by Estrela and discountinued in the 80's.

Result

- 1,230 pre-reserved toys on the website.

- Product was sold out one month after release.

- Project was featured three times on Twitter Brazil, trendy topics.

- More than 600 thousand views on the website, without paid media. 

- Mentioned in TV shows, big Magazines, newspapers, and radio stations.