DDB Latina, Coconut Grove Follow Update

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  • Coconut Grove, Florida 33133
  • United States
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Ferrorama - "Come Back Ferrorama Estrela Toys" - DDB Latina

  • Come Back Ferrorama Estrela Toys
  • Ferrorama
  • Estela Toys
  • DDB Latina
  • Brazil
  • Come Back Ferrorama
Product CategoryOthers
Media TypeInteractive
Come Back Ferrorama


Develop a project to relaunch Ferrorama, a very successful toy train made by Estrela and discountinued in the 80's.


- 1,230 pre-reserved toys on the website.

- Product was sold out one month after release.

- Project was featured three times on Twitter Brazil, trendy topics.

- More than 600 thousand views on the website, without paid media. 

- Mentioned in TV shows, big Magazines, newspapers, and radio stations.