Ferrorama - “Come Back Ferrorama Estrela Toys”
|Title||Come Back Ferrorama Estrela Toys|
|Tagline||Come Back Ferrorama|
|Campaign Name||Come Back Ferrorama|
|Country of Production||Brazil|
Develop a project to relaunch Ferrorama, a very successful toy train made by Estrela and discountinued in the 80's.
- 1,230 pre-reserved toys on the website.
- Product was sold out one month after release.
- Project was featured three times on Twitter Brazil, trendy topics.
- More than 600 thousand views on the website, without paid media.
- Mentioned in TV shows, big Magazines, newspapers, and radio stations.