DDB Latina Coconut Grove, United States Full Service

DDB Latina Creative Work

TitleCome Back Ferrorama Estrela Toys
Agency
Campaign Come Back Ferrorama
Advertiser Estela Toys
Brand Ferrorama
Business Sector Others
Tagline Come Back Ferrorama
Problem

Develop a project to relaunch Ferrorama, a very successful toy train made by Estrela and discountinued in the 80's.

Result

- 1,230 pre-reserved toys on the website.

- Product was sold out one month after release.

- Project was featured three times on Twitter Brazil, trendy topics.

- More than 600 thousand views on the website, without paid media. 

- Mentioned in TV shows, big Magazines, newspapers, and radio stations.

 

Media Type Digital

Recent Work