DDB Latina Coconut Grove, United States Advertising / Full Service / Integrated

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DDB Latina Creative Work

Title "Come Back Ferrorama Estrela Toys"
Agency DDB Latina
Campaign Come Back Ferrorama
Advertiser Estela Toys
Brand Ferrorama
Business Sector Others
Problem

Develop a project to relaunch Ferrorama, a very successful toy train made by Estrela and discountinued in the 80's.

Result

- 1,230 pre-reserved toys on the website.

- Product was sold out one month after release.

- Project was featured three times on Twitter Brazil, trendy topics.

- More than 600 thousand views on the website, without paid media. 

- Mentioned in TV shows, big Magazines, newspapers, and radio stations.

 

Tagline Come Back Ferrorama
Media Type Interactive

Recent Work