Baldwin&, Raleigh Follow Update

  • 135 N. Harrington Street
  • Raleigh, North Carolina 27603
  • United States
  • Phone: 919.680.0900

Cree - "Child" - Baldwin&

  • Child
  • Cree
  • Cree, Inc.
  • Baldwin&
  • United States
  • The Biggest Thing Since The Light Bulb
Product CategoryBatteries (Except Car Batteries), Light Bulbs
Date of First Broadcast/PublicationApril 1, 2013
Media TypeTelevision
Length15 Seconds

Story

Cree, Inc created an LED light bulb that's 85% more efficient than a normal incandescent bulb-and about half the cost of current LEDs. So how do you sell a product that pretty much sells itself? You build a tiny casket, write some awesome scripts, then hire Lance Reddick-star of The Wire, Fringe, and Lost-to knock them out of the park.

Nighty night, Edison.