Baldwin&, Raleigh Follow Update

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  • Raleigh, North Carolina 27603
  • United States
  • Phone: 919.680.0900

Burt's Bees - "Raise Your Burt's " - Baldwin&

  • Raise Your Burt's
  • Burt's Bees
  • Burt's Bees, Inc.
  • Baldwin&
  • United States
  • Raise Your Burt's
Product CategoryCosmetics, Beauty Products & Perfumes
Date of First Broadcast/PublicationJanuary 2013
Media TypeCase Study
Length124 Seconds

Story

Burt's Bees has some of the most enthusiastic fans of any brand in the world. So we set out to find the biggest one of all. And when we found her, we let her know just how much her dedication means to us.

Starting by literally changing the name of the company to Zia's Bees for a week. And then making her the star of our national print campaign. Yeah, she might've been a little excited.