Philosophy & Competitive Advantages
We’re trying to recreate what an advertising agency can be and do. We’re supremely dedicated to the quality of our work, whatever form it should happen to take. And from day one we’ve operated from a few simple values. The most relevant here being, “Don’t do anything just for the money” – maybe an odd sentiment coming from a company with aggressive growth goals.
We’re also giving it a go to see if we can win business without the traditional spec pitches that are so everyday in the business. Our collective industry zeitgeist seems to have lost perspective on the value of what we do for a living. Which is try to make a living. The industry is operating under Walmart’s business plan. Attract customers with loss leaders (spec) and make the money up elsewhere. That’s fine if your revenue is in the $30-$100 million range, but the economics are insane for a company of our size. (Not to mention the other agencies in this illustrious competition.) We’re trying to blaze a new kind of new business model that can succeed without having to do it. We’re not saying we don’t pitch, we’re saying we do it very rarely. In fact, we didn’t compete in one spec pitch last year, yet we grew our revenue 70%. Only time will tell whether we’re Don Quixote tilting at a windmill, but until then, “Lances up.”