Objective

Bravo's lineup of award-winning original programming is inherently conversational, but to be a truly social TV network means more than just bringing the drama that brings the chatter. That's why the network partners with 360i to amplify conversations beyond the living room.

Insight

Bravo's audience is comprised of digital first-movers and social second-screen viewers who seek to interact with the brand and its stars before, during and after tune-in takes place. To wow this crowd, we'd need to show them that Bravo is more than just a channel on their sets.

Strategy

Our approach has been to evolve Bravo from a TV destination to an experience through compelling transmedia storytelling that engages viewers when they want it where they want it and how they want it.

Results

Innovative partnerships with emerging platforms have established Bravo as a leader in the social TV space and captured the imagination of the network's audience of digital natives. Viewers can interact with Bravo across ten different social platforms. The approach helped translate reality buzz into real brand advocacy and has made Bravo one of the most social TV networks in the world. Today, Bravo's social communities count 9 million fans in aggregate.