360i & Expion Form Strategic Partnership to Revolutionize Facebook Marketing
February 28, 2012
360i parent company Dentsu Network West to invest in Expion to catapult social software company’s growth through integration of earned & paid social media
NEW YORK (February 28, 2012) – Digital agency 360i and social software firm Expion today announced a strategic partnership to revolutionize the way brands invest in Facebook. The partnership will result in the development of a powerful integrated earned and paid Facebook platform and services offering, bringing together community management, advertising, social applications and advanced analytics to measure and improve brands’ Facebook marketing efforts. Under the partnership, 360i parent company Dentsu Network West has reached an agreement to take a minority stake in the company to catapult its growth.