360i Launches Influencer Marketing Technology to Fuel Next Generation of Online PR
April 15, 2013
NEW YORK - Today digital agency 360i announced the launch of its proprietary Influencer Relationship Management System, 360iRMS. 360iRMS is a searchable platform that houses rich information about more than 10,000 influencers. The database is designed to help brands more efficiently create and activaete influencer marketing campaigns and measure their effectiveness, allowing marketers to better engage influencers and ultimately drive greater business results.