atelier-lb, London Follow Update

  • Avonmore Road Kensington Village Warwick Building
  • London W14 8HQ
  • United Kingdom
  • Phone: (+44) 0207 071 1166

Max Factor - "FACE-ID" - atelier-lb

  • FACE-ID
  • Max Factor
  • Max Factor
  • atelier-lb
  • United Kingdom
  • FACE-ID
Product CategoryCosmetics, Beauty Products & Perfumes
Media TypeInteractive

Story

atelier has created a revolutionary diagnostic tool which helps women create make-up looks individually tailored to their unique facial features. This groundbreaking service, available at (http://www.maxfactor.co.uk) is based on Mr. Max Factor's colour theory and facial symmetry; principles he pioneered and which still form the basis of modern make-up artistry. Women are invited to upload their photograph, and answer a few questions, which FACE-ID analyses and then produces a personalized set of make-up artist designed looks, tips, tutorials and product recommendations specifically to suit her.