atelier-lb London, United Kingdom Advertising / Full Service / Integrated


atelier-lb Creative Work

Title "FACE-ID"
Agency atelier-lb
Campaign FACE-ID
Advertiser Max Factor
Brand Max Factor
Business Sector Cosmetics, Beauty Products & Perfumes

atelier has created a revolutionary diagnostic tool which helps women create make-up looks individually tailored to their unique facial features. This groundbreaking service, available at ( is based on Mr. Max Factor’s colour theory and facial symmetry; principles he pioneered and which still form the basis of modern make-up artistry. Women are invited to upload their photograph, and answer a few questions, which FACE-ID analyses and then produces a personalized set of make-up artist designed looks, tips, tutorials and product recommendations specifically to suit her. 

Media Type Interactive

Recent Work