Maxus Global London, United Kingdom Media Buying/Planning

Maxus Global Case Studies

Title "Roewe Small Badge, Big Sales"
Agency Maxus Global
Campaign Roewe Small Badge, Big Sales
Advertiser Roewe
Brand Roewe W5
Date of First Broadcast/Publication 2012
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Story

The Roewe W5 SUV, a new car that did not yet have a story to tell, faced a challenge in China, the world's most competitive car market. Up against existing brands with proven credentials and heritage, it needed to find another way to be noticed. A limited edition National Geographic badged version of the W5 was promoted through a range of jointly crafted media focusing on stories of heroism from China's past. The activity preceded a 45% sales uplift. The badged W5 outsold the standard model ten to one, and cars were badged to meet demand. 

Tagline Small Badge, Big Sales
Media Type Case Study
Length126 seconds
More Information http://maxusglobal.com/work#47754

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