Maxus Global London, United Kingdom Media Buying/Planning

Maxus Global Case Studies

Title "Roewe Small Badge, Big Sales"
Agency Maxus Global
Campaign Roewe Small Badge, Big Sales
Advertiser Roewe
Brand Roewe W5
Date of First Broadcast/Publication 2012
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)

The Roewe W5 SUV, a new car that did not yet have a story to tell, faced a challenge in China, the world's most competitive car market. Up against existing brands with proven credentials and heritage, it needed to find another way to be noticed. A limited edition National Geographic badged version of the W5 was promoted through a range of jointly crafted media focusing on stories of heroism from China's past. The activity preceded a 45% sales uplift. The badged W5 outsold the standard model ten to one, and cars were badged to meet demand. 

Tagline Small Badge, Big Sales
Media Type Case Study
Length126 seconds
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