Maxus Global, London

  • 7th Floor, Lacon House, 84 Theobalds Road,
  • London WC1X 8RW
  • United Kingdom
  • Phone: 020 7025 3900
  • Fax: 020 7025 3901
  • Country Phone Code: 44

Titan HTSE - “Titan HTSE Enlightening Media”

Titan


TitleTitan HTSE Enlightening Media
TaglineTechnologically superior communications
AgencyMaxus Global
AdvertiserTitan
BrandTitan HTSE
Product CategoryConsumer Electronics & Audio-Visual
Campaign NameTitan HTSE
More Informationhttp://maxusglobal.com/work#47756
Country of ProductionIndia
Date of First Broadcast/Publication2012
Media TypeMedia Buying & Planning
Length115 Seconds

Story

Maxus India presents Enlightening Media through Ttian HTSE mobile phone model.

Young Indian consumers want the latest technology, but had rejected Titan watches as old fashioned and lacking innovation. To change this perception and convince them that the HTSE solar-powered line was cutting edge, Maxus redefined the way digital media is used to communicate, with the world's first light-powered Android, IOS and Facebook apps, and an augmented reality watch simulator. Social and mobile media spread the word to 2.5 million people and half-yearly sales targets were achieved in two months. Mashable voted it one of the World's Best Branded Apps and the youth imagery score improved by 20%.

- See more at: http://maxusglobal.com/work#47756