Maxus Global London, United Kingdom Media Buying/Planning

Maxus Global Case Studies

Title "Fiat 500 at London Fashion Week 2013"
Agency Maxus Global
Campaign Fiat 500
Advertiser Fiat
Brand Fiat 500
Date of First Broadcast/Publication 2/2013
Business Sector Automotive

Fiat 500 at London Fashion Week 2013

The Maxus UK Fiat team were briefed to find a novel way to tie the brand’s stylish Spring/Summer 500 creative into the event, so they set up “guerrilla light projections” at high-profile locations around London.

Media Type Case Study
Length33 seconds
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