Maxus Global

London, United Kingdom

Media Buying/Planning

Philosophy & Competitive Advantages

Our people put our clients one step ahead

Maxus people have PACE. They are passionate, agile, collaborative and entrepreneurial. In 70 offices in 55 countries, our team of 2,000 thrives on change and teamwork. With 80% of our workforce focused on local business, we have deep knowledge of local markets and consumer behaviours, so we always have a point of view worth hearing. Our KPIs reward us for brave work, so we’re not shy to break the mould to help our clients get results.

Our structure gives our clients more agility

Our business model values communities and integration over departments and rigid structures, and our specialists aren’t reserved for regional hubs. Proven globally for clients as diverse as Barclays, Fiat, Kärcher and UPS, this model gives us the flexibility to meet our clients' specific needs with tailor-made teams and specialists located wherever they can contribute most.

Our approach unlocks new forms of communication and value for our clients

At Maxus, our work starts with data and analysis. Our data experts sit within our teams to help us harness the valuable insights that will help to deliver on our clients' priorities. We also have a robust planning philosophy and approach that unites CRM, creative media thinking and sophisticated real-time data. This is called “Relationship Media” and has helped our key clients revitalise digital strategy while lifting media buying productivity by more than 20%.

We help our clients make smarter decisions faster

We strive to keep our tools and technology suite ahead of other agencies. The better we are at putting real-time data at our clients' fingertips, the deeper and more profitable their relationships with consumers will be. Our parent company, GroupM, is the world’s #1 media buying group. GroupM makes substantial investments in future-focused technology and we’re quick to take advantage of those investments. We also build tools ourselves. For example, Pistemap is our Maxus proprietary and IPA award-winning online attribution tool that enables us to value each element of the digital consumer journey, not just last click.

We receive global recognition in the industry

We won over 100 awards in 2012, and continue to be recognised for the quality of our planning and insight. To see our most recent awards click here and for our Silver award-winning Cannes entry #YouDrive for Mercedes-Benz, watch the video here.

Network Description

Maxus is a global network of local media agencies with services including communications strategy, media planning and buying, digital marketing, social media strategy, SEO, PPC, direct response media, data analytics, and marketing ROI evaluation.

Our team of around 2,000 people across 55 markets worldwide, work for some of the world’s most well-known advertisers, and Maxus has been the fastest growing agency network in 2009, 2010, 2011 and 2012. (Source: Recma 2013)

We are part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day. 


Number of Employees: 2000
Vikram Sakhuja
Global CEO

Steve McCulloch
Global CFO

Alan Hodge
Global Trading Director

Jason Harrison
Global Chief Information Officer

Lindsay Pattison
Global Chief Strategy Officer & UK CEO

Nick Vale
Global Planning Director

Martin Lawson
Global Head of Effectiveness

Karen Kaufman
Global Product Development Director

Federico De Nardis
EMEA & Italy CEO

Louis Jones
North America & US CEO

Neil Stewart
Asia Pacific CEO

Madhvi Pahwa
Global Talent Director

Richard Stokes
Global Marketing & New Business Director

Ajit Varghese
South Asia CEO & CEO Maxus India
Phone: (+91) 22 4239 9311



Award Distinction Category Brand Year
Advertising Age Winner Agency to Watch Maxus Global 2012
Advertising Research Foundation Gold Excellence in Research Church & Dwight (Maxus USA) 2011
Ad Week Winner Media Agency of the Year Maxus USA 2011
Big Bang Ad Club Winner Digital Agency of the Year Maxus India 2011
Big Bang Ad Club Winner Mobile agency of the year Maxus India 2011
Campaign Magazine Winner Media Agency of the Year Maxus Global 2011
Campaign Magazine Winner Digital Media Agency of the Year Maxus India 2011
Campaign Magazine Bronze Media Agency of the Year Maxus UK 2011
Cannes Lions International Festival of Creativity Silver Tata Sky (Maxus India) 2011
Global Effie Awards Silver Non Profit Dog Charity (Maxus Poland) 2011
Global Effie Awards Bronze Best Launch Aramis (Maxus Hungary) 2011
Global Effie Awards Silver Office & Delivery Products & Services UPS (Maxus USA) 2012
Goafest Winner Agency of the Year Maxus India 2011
IAB Award Silver Best Mobile Campaign Jeep (Maxus Italy) 2012
IAB Award Winner Paid Search Shangri-La (Maxus Australia) 2011
Indian Digital Media Awards Winner Agency of the Year Maxus India 2012
Mark Awards Gold UPS (Maxus USA) 2011
Media Week Award Silver BT (Maxus UK) 2011
Media Week Award Silver Triumph (Maxus UK) 2011
MITX Interactive Awards Winner Best Digital Marketing from a Local Brand Welch's (Maxus USA) 2011
My Image Winner Best Digital Skills Maxus Denmark 2012
NC Awards Winner Best Ambient Media Alfa Romeo (Maxus Italy) 2012
NC Awards Winner Best Media Agency Maxus Italy 2012
Spikes Asia Gold Best Media Hanvon (Maxus China) 2011
Spikes Asia Silver Best Product/Service Hanvon (Maxus China) 2011
Vibrant Awards Gold Jeep (Maxus UK) 2011
WPPED Cream Winner Media HTC (Maxus Hong Kong) 2012
WPPED Cream Winner Media Nokia (Maxus India) 2012
WPPED Cream Winner Media Roewe (Maxus China) 2012
WPPED Cream Winner Media Titan (Maxus India) 2012
WPPED Cream Winner Media Xavier Gonzales (Maxus Mexico) 2012
Yahoo! Gold Search Nokia (Maxus India) 2011
Cannes Lions International Festival of Creativity Silver Lion Cars & Automotive Services Mercedes-Benz 2013
EFFIE USA Silver Office and Delivery Products & Services UPS 2013
MMA Global Smarties Silver Channel/Media Strategy, cross media integration Mercedes-Benz 2013
MMA Global Smarties Gold Marketing Strategy/ Product Launch Mercedes-Benz 2013
MMA Global Smarties Silver Channel/Media Strategy Messaging Nestle 2013
MMA Global Smarties Bronze Mobile Social Media Nestle 2013
Mashable Winner Best Branded App Titan HTSE 2012


Advertiser Brand Business Sector Type of Work since
Barclays Barclays Banking, Finance, Law & Insurance
  • Media Buying & Planning
Church & Dwight Co., Inc. Church & Dwight Co., Inc. Hygiene & Personal Care Products
  • Media Buying & Planning
Fiat Fiat Group Automobiles Automotive
  • Media Buying & Planning
Kaercher Kaercher Home Appliances, Furniture & Gardening
  • Media Buying & Planning
NBC Universal NBC Universal Media, Publishing & Production
  • Media Buying & Planning
United Parcel Service UPS Business Services
  • Media Buying & Planning