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Maxus Global, London

Address 7th Floor, Lacon House 84 Theobalds Road
London, WC1X 8RW United Kingdom
Websitehttp://www.maxusglobal.com
Emailmail@maxusglobal.com
Phone (+44) 020 7025 3900
Fax(+44) 020 7025 3901
Linkedinhttp://linkedin.com/company/maxus
Facebookhttp://facebook.com/maxusglobalmedia
Twitterhttp://twitter.com/maxusglobal

Agency Type

Media Buying / Planning

Core Competencies

Philosophy & Competitive Advantages

Our people put our clients one step ahead

Maxus people have PACE. They are passionate, agile, collaborative and entrepreneurial. In 70 offices in 55 countries, our team of 2,000 thrives on change and teamwork. With 80% of our workforce focused on local business, we have deep knowledge of local markets and consumer behaviours, so we always have a point of view worth hearing. Our KPIs reward us for brave work, so we’re not shy to break the mould to help our clients get results.

Our structure gives our clients more agility

Our business model values communities and integration over departments and rigid structures, and our specialists aren’t reserved for regional hubs. Proven globally for clients as diverse as Barclays, Fiat, Kärcher and UPS, this model gives us the flexibility to meet our clients' specific needs with tailor-made teams and specialists located wherever they can contribute most.

Our approach unlocks new forms of communication and value for our clients

At Maxus, our work starts with data and analysis. Our data experts sit within our teams to help us harness the valuable insights that will help to deliver on our clients' priorities. We also have a robust planning philosophy and approach that unites CRM, creative media thinking and sophisticated real-time data. This is called “Relationship Media” and has helped our key clients revitalise digital strategy while lifting media buying productivity by more than 20%.

We help our clients make smarter decisions faster

We strive to keep our tools and technology suite ahead of other agencies. The better we are at putting real-time data at our clients' fingertips, the deeper and more profitable their relationships with consumers will be. Our parent company, GroupM, is the world’s #1 media buying group. GroupM makes substantial investments in future-focused technology and we’re quick to take advantage of those investments. We also build tools ourselves. For example, Pistemap is our Maxus proprietary and IPA award-winning online attribution tool that enables us to value each element of the digital consumer journey, not just last click.

We receive global recognition in the industry

We won over 100 awards in 2012, and continue to be recognised for the quality of our planning and insight. To see our most recent awards click here and for our Silver award-winning Cannes entry #YouDrive for Mercedes-Benz, watch the video here.

Network Description

Maxus is a global network of local media agencies with services including communications strategy, media planning and buying, digital marketing, social media strategy, SEO, PPC, direct response media, data analytics, and marketing ROI evaluation.

Our team of around 2,000 people across 55 markets worldwide, work for some of the world’s most well-known advertisers, and Maxus has been the fastest growing agency network in 2009, 2010, 2011 and 2012. (Source: Recma 2013)

We are part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day. 

Personnel

Number of Employees: 2000
Name Title Email Phone
Richard Stokes Global Marketing & New Business Director
Ajit Varghese South Asia CEO & CEO Maxus India (+91) 22 4239 9311
Vikram Sakhuja Global CEO vikram.sakhuja@maxusglobal.com
Steve McCulloch Global CFO steve.mcculloch@maxusglobal.com
Alan Hodge Global Trading Director
Jason Harrison Global Chief Information Officer jason.harrison@maxusglobal.com
Lindsay Pattison Global Chief Strategy Officer & UK CEO lindsay.pattison@maxusglobal.com
Nick Vale Global Planning Director nick.vale@maxusglobal.com
Martin Lawson Global Head of Effectiveness martin.lawson@maxusglobal.com
Karen Kaufman Global Product Development Director karen.kaufman@maxusglobal.com
Federico De Nardis EMEA & Italy CEO
Louis Jones North America & US CEO louis.jones@maxusglobal.com
Neil Stewart Asia Pacific CEO neil.stewart@maxusglobal.com
Madhvi Pahwa Global Talent Director madhvi.pahwa@maxusglobal.com

Campaigns

Name Brand Advertiser
Good Vibrations Trojan Church & Dwight Co., Inc.
UPS Terracotta Warriors UPS Mail Delivery United Parcel Service
Hard Men Need TLC Rimula Shell
Mercedes-Benz #YouDrive Mercedes-Benz Daimler AG
We Mixed India Tata Sky Tata Sky Ltd.
Nokia and Indiafest Nokia Nokia
Hanvon Handwritten Newspaper Hanvon Hanvon
Fiat 500 Fiat 500 Fiat
Feelin' Good Fiat Punto Fiat
Titan HTSE - Enlightening Media Titan HTSE Titan
That's Pinche! Xavier Gonzalez Zirion Xavier Gonzalez Zirion
Roewe Small Badge, Big Sales Roewe W5 Roewe

Awards

award Distinction Category Brand Year
EFFIE USA Silver Office and Delivery Products & Services UPS 2013
MMA Global Smarties Silver Channel/Media Strategy, cross media integration Mercedes-Benz 2013
MMA Global Smarties Gold Marketing Strategy/ Product Launch Mercedes-Benz 2013
MMA Global Smarties Silver Channel/Media Strategy Messaging Nestle 2013
MMA Global Smarties Bronze Mobile Social Media Nestle 2013
Cannes Lions International Festival of Creativity Silver Lion Cars & Automotive Services Mercedes-Benz 2013
Mashable Winner Best Branded App Titan HTSE 2012
Advertising Age Winner Agency to Watch Maxus Global 2012
Effie Awards Silver Office & Delivery Products & Services UPS (Maxus USA) 2012
IAB Award Silver Best Mobile Campaign Jeep (Maxus Italy) 2012
Indian Digital Media Awards Winner Agency of the Year Maxus India 2012
My Image Winner Best Digital Skills Maxus Denmark 2012
NC Awards Winner Best Ambient Media Alfa Romeo (Maxus Italy) 2012
NC Awards Winner Best Media Agency Maxus Italy 2012
WPPED Cream Winner Media HTC (Maxus Hong Kong) 2012
WPPED Cream Winner Media Nokia (Maxus India) 2012
WPPED Cream Winner Media Roewe (Maxus China) 2012
WPPED Cream Winner Media Titan (Maxus India) 2012
WPPED Cream Winner Media Xavier Gonzales (Maxus Mexico) 2012
Advertising Research Foundation Gold Excellence in Research Church & Dwight (Maxus USA) 2011
Ad Week Winner Media Agency of the Year Maxus USA 2011
Big Bang Ad Club Winner Digital Agency of the Year Maxus India 2011
Big Bang Ad Club Winner Mobile agency of the year Maxus India 2011
Campaign Magazine Winner Media Agency of the Year Maxus Global 2011
Campaign Magazine Winner Digital Media Agency of the Year Maxus India 2011
Campaign Magazine Bronze Media Agency of the Year Maxus UK 2011
Cannes Lions International Festival of Creativity Silver Tata Sky (Maxus India) 2011
Effie Awards Silver Non Profit Dog Charity (Maxus Poland) 2011
Effie Awards Bronze Best Launch Aramis (Maxus Hungary) 2011
Goafest Winner Agency of the Year Maxus India 2011
IAB Award Winner Paid Search Shangri-La (Maxus Australia) 2011
Mark Awards Gold UPS (Maxus USA) 2011
Media Week Award Silver BT (Maxus UK) 2011
Media Week Award Silver Triumph (Maxus UK) 2011
MITX Interactive Awards Winner Best Digital Marketing from a Local Brand Welch's (Maxus USA) 2011
Spikes Asia Advertising Festival Gold Best Media Hanvon (Maxus China) 2011
Spikes Asia Advertising Festival Silver Best Product/Service Hanvon (Maxus China) 2011
Vibrant Awards Gold Jeep (Maxus UK) 2011
Yahoo! Gold Search Nokia (Maxus India) 2011

Advertisers

Barclays Church & Dwight Co., Inc. Fiat Kaercher NBC Universal United Parcel Service