Pereira & O'Dell San Francisco, United States Full Service

Pereira & O'Dell Creative Work

Title "LEGO Super Heroes Movie Maker"
Agency Pereira & O'Dell
Campaign LEGO Super Heroes Movie Maker
Advertiser Lego
Brand LEGO
Date of First Broadcast/Publication 4/2012
Business Sector Toys & Games

Bring your LEGO® DC Universe™ Super Heroes to life with the LEGO Super Heroes Movie Maker. LEGO has released a new app that allows you to create your own stop-motion videos on your iPhone. Bring your minifigures to life using simple tools and guides that make it easy to shoot, edit, even score your movie with music. Add one of the customizable title cards and share your directorial debut online.

Designed to be used with LEGO® DC Universe™ Super Heroes minifigures, the app lets you plan, create, and shoot the next big summer blockbuster on your smartphone. Creating videos simply entails setting up your phone and LEGO blocks and snapping a shot. After taking one photo, you then move the blocks ever so slightly and snap another photo, repeating the process until your masterpiece is complete.

The interface is kid-friendly, but adults are also likely to have a good time with the app making their own LEGO adventures.

To help with the storytelling process LEGO has included 11 title cards in the mix with images from Batman, Superman, Wonder Woman and more. The app also has five different soundtracks you can add to enhance your crime-fighting tale, and offers the option to add a colored filter to your shot to give a scene a particular look or mood. Finished flicks can be saved to your phone and then shared with friends or uploaded to YouTube.

The LEGO Super Hero Movie Maker is compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPad, and 3rd and 4th generation iPod touch. The free app is available now from the Apple App Store. 

Download the app at

Media Type Mobile Advertising
Creative Director Shu Lai
Creative Director Mr. Jonathan Woytek
Art Director Rinee Shah
Chief Creative Officer Mr. PJ Pereira
Copywriter Ryan Durr
Production Company Uncorked Studios
Account Director Mr. Gary Theut
Agency Producer Kelsie Van Deman
Account Supervisor Izzy Weberbauer
Account Supervisor Henry Arlander
Business Director Angela Eddleman
Others Terra Motiva

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