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Pereira & O'Dell Case Studies

Title "Snoop Dogg's Smokable Book"
Agency Pereira & O'Dell
Campaign Snoop Dogg's Smokable Book
Advertiser Snoop Dogg
Brand King Size Slim Rolling Papers
Date of First Broadcast/Publication 2/2012
Business Sector Others
Story

Introducing Rolling Words, Snoop Dogg's smokable songbook. A promotion for Snoop Dogg’s Kingsize Slim Rolling Papers.

 

The book is made of hemp-related materials, with the cover, binding, and internal lining all made from hemp paper while the spine of the book is a match striking surface. 

Philosophy

Each page is a rolling paper with Snoop’s greatest songs and lyrics written on them - in non-toxic ink – for your rolling pleasure. The pages are perforated making them easy to detach. 

Result

While the book is currently for representative distribution, a limited edition book is being discussed for retail in the Fall of 2012. However, some 420-friendly festival goers at this year’s Coachella Valley Music & Arts Festival were able to get their hans on a copy or have the chance to sample the rolling papers from posters placed at the festival with the rolling papers as tabs to detach and take. 

 

Snoop Dogg headlined the final night of the Coachella Music Festival on Sunday, April 22nd in Indio, CA. 

Media Type Case Study
More Information http://youtu.be/HkfC2dfNHGM

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