"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside but on the outside he is somebody else. When he meets Leah and falls in love everything changes for him. He knows he will see her again but she will never see him.
Through social channels, Intel and Toshiba invited the audience to play the lead role of Alex by auditioning online. Fans could also interact with Alex on Facebook in between episodes.