Pereira & O'Dell, San Francisco Follow Update

  • 215 2nd Street, Ste 100
  • San Francisco, California 94105
  • United States
  • Phone: 415 284-9916

Scrabble - "Glamorous Bigfoot" - Pereira & O'Dell

  • Glamorous Bigfoot
  • Scrabble
  • Mattel, Inc.
  • Pereira & O'Dell
  • United States
  • Crazy Combinations
Product CategoryToys & Games
More Informationhttp://www.facebook.com/ApplestoApples
LanguageEnglish
Date of First Broadcast/PublicationOctober 16, 2012
Media TypeTelevision

Story

The game of crazy combinations goes unabated in this Apples to Apples® campaign from Pereira & O'Dell. Four :15 second spots titled "Glamorous Bigfoot", "Dangerous Poodles", "Sensitive Pirate" and "Sexy Abraham Lincoln" spark head-tilting hilarity. The campaign, which launched in the US and Canada in late October, has already seen a strong lift in sales for the 2012 holiday.

Apples to Apples is a party game with a simple concept: combine words in hilarious and surprising combinations. Ideal for four to ten players Apples to Apples® involves quick thinking, creativity, strategy and a quirky sense of humor. The "Crazy Combinations" campaign celebrates the unusual pairings that make the game so insanely fun to play.