|Agency||Pereira & O'Dell|
|Date of First Broadcast/Publication|
|Business Sector||Toys & Games|
|Tagline||The game of crazy combinations|
The game of crazy combinations goes unabated in this Apples to Apples® campaign from Pereira & O’Dell. Four :15 second spots titled “Glamorous Bigfoot”, “Dangerous Poodles”, “Sensitive Pirate” and “Sexy Abraham Lincoln” spark head-tilting hilarity. The campaign, which launched in the US and Canada in late October, has already seen a strong lift in sales for the 2012 holiday.
Apples to Apples is a party game with a simple concept: combine words in hilarious and surprising combinations. Ideal for four to ten players Apples to Apples® involves quick thinking, creativity, strategy and a quirky sense of humor. The “Crazy Combinations” campaign celebrates the unusual pairings that make the game so insanely fun to play.