Pereira & O'Dell San Francisco, United States Full Service

Pereira & O'Dell Creative Work

Title "Glamorous Bigfoot"
Agency Pereira & O'Dell
Campaign Crazy Combinations
Advertiser Mattel, Inc.
Brand Scrabble
Date of First Broadcast/Publication 10/2012
Business Sector Toys & Games
LanguageEnglish
Story

The game of crazy combinations goes unabated in this Apples to Apples® campaign from Pereira & O’Dell. Four :15 second spots titled “Glamorous Bigfoot”, “Dangerous Poodles”, “Sensitive Pirate” and “Sexy Abraham Lincoln” spark head-tilting hilarity. The campaign, which launched in the US and Canada in late October, has already seen a strong lift in sales for the 2012 holiday.

Apples to Apples is a party game with a simple concept: combine words in hilarious and surprising combinations. Ideal for four to ten players Apples to Apples® involves quick thinking, creativity, strategy and a quirky sense of humor. The “Crazy Combinations” campaign celebrates the unusual pairings that make the game so insanely fun to play. 

Tagline The game of crazy combinations
Media Type Television
More Information http://www.facebook.com/ApplestoApples

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